Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, May 3, 2025
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In This Issue
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ARTICLE
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Taking a Page From Consumer Marketing: Building Meaningful Connections in B2B
B2B companies can boost brand engagement by using B2C-inspired tactics to create lasting impressions through human connection.
Read more ➔
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RESEARCH
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What Grade Would CEOs Give Their CMO?
Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent research.
Check out the study findings ➔
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ARTICLE
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Marketing Efficiency and Growth in 2025: From Data to Dollars
Learn how marketers in 2025 are combining AI tools, data insights, and strategic efficiency to thrive despite tighter budgets and shifting expectations.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, May 2, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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ARTICLE
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AI Belongs in Your Marketing Toolkit, but Save Space for Humanity, Too
AI is transforming marketing by driving efficiency and sparking ideas, but human creativity remains essential for authenticity and impact. Learn how to strike the right balance.
Read more ➔
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INFOGRAPHIC
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How and Why GenAI Exceeds Expectations in Marketing
Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research.
See the infographic ➔
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INFOGRAPHIC
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What Are LinkedIn Accelerate Campaigns?
This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
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How can Marketing increase sales? By thinking like the sales team! Pam Didner reveals how she gathers intelligence and writes Sales-supporting content in Sales Enablement: Aligning Marketing and Sales. All four sessions of this Working Webinar Series are available to PRO members now.
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Upcoming Events
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MAY
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3 free live sessions | sponsored by Canto
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MAY
28
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Discover today's email marketing best practices to land the inbox, build B2B relationships, and earn the click | 10 weekly sessions
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