Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, July 12, 2025
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In This Issue
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ARTICLE
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The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function
A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance.
Read more ➔
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INFOGRAPHIC
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Six Social Media Tips for Introverts
This infographic looks at how introverts can show up on social media without burning out.
See the infographic ➔
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ARTICLE
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What's Ahead for AI and ABM: Evolving From Tools to Orchestration
AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, July 11, 2025: AI News and Views From the Past Two Weeks
Catch up on select AI news and developments from the past couple of weeks. Stay in the know.
Stay in the know ➔
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ARTICLE
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Powering Agile Transformation: Why Marketing Is the Hidden Accelerator
Agile transformation succeeds when Marketing is a strategic partner. Here's how marketing leaders can help lead Agility transformation across the business.
Read more ➔
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RESEARCH
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How CMOs Are Approaching Generative AI
Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG.
Check out the study findings ➔
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INFOGRAPHIC
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Top 10 Favorite Creator-Led Brands
Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers in the United States.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
How Does Your Lead Feel... Right Now?
Do you know the emotional state of your customers as they go from your ad... to your website... to your content... and beyond? Better yet, do you have this journey mapped out to meet their expectations? If it's time to refresh your customer journey map, start with Jeannie Walters' Master Class, Customer Journey Maps for Marketers: Understand and Exceed Expectations. Available now to PRO members.
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