Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, August 2, 2025
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In This Issue
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ARTICLE
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A Revenue Playbook for the Changing B2B Buyer Journey
Explore how to navigate longer, complex B2B buyer journeys and improve revenue through Sales and Marketing alignment, data-driven insights, and regional strategies.
Read more ➔
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RESEARCH
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How Generative AI Is Impacting Search Behavior
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
Check out the study findings ➔
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ARTICLE
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How to Build a Scalable B2B Content Engine With AI: A Marketer's Guide
Learn how to build a modular, repeatable B2B content workflow using AI—without sacrificing brand voice, consistency, or strategy.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, August 1, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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INFOGRAPHIC
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Six LinkedIn Tips for Creatives
LinkedIn can be a powerful tool for creatives to attract new job opportunities, showcase interesting work, and grow audiences.
See the infographic ➔
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ARTICLE
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Account Manager vs. Project Manager: Bridging Two Key Roles Behind Every Successful Project
Account manager and project manager roles both differ and converge. Discover where responsibilities overlap and how aligning roles can improve communication, clarity, and results.
Read more ➔
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RESEARCH
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Three Major Disconnects Between Enterprise CMOs and CEOs
CMOs and CEOs at enterprise companies are increasingly disconnected over the definition of marketing, comfort with modern marketing, and measuring marketing impact, according to recent research.
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
Be an Industry Innovator
The vast majority of B2B buyers feel comfortable making $50,000 purchases via a self-serve digital experience, says Jeannie Walters. So if your industry is stuck doing everything manually, you have an opportunity to provide a better customer experience. Discover how you can innovate in your industry with self-service content and experiences in B2B Content as CX, a four-part workshop available now to PRO members.
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Upcoming Events
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AUG
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45 minutes | sponsored by StackAdapt
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AUG
14
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AUG
15
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3 free live sessions | sponsored by Wrike
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12
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3 free live sessions | sponsored by Cvent
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NOV
17-19
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Join us in Boston for the best B2B marketing conference on the planet. Prices increase August 4!
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