Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, August 23, 2025
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In This Issue
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ARTICLE
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The New Creative Talent Blueprint: Lead, Think, Inspire
Creative roles are evolving as AI reshapes marketing. Discover how human storytelling, strategic insight, and leadership will define the future of creative teams.
Read more ➔
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RESEARCH
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The Most Effective Marketing Tactics for Professional Services Firms
Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent research.
Check out the study findings ➔
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ARTICLE
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The Marketer's Guide to Making a Bulletproof Business Case for Campaigns to Gain Finance and C-Suite Approval
Marketers must show financial impact to win campaign approval. This guide explains how to model ROI, payback, and outcomes with credibility.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, August 22, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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ARTICLE
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Brand GRAVITY's Pull: Attracting B2B Buyers Across Research Channels
Explore how B2B companies can generate brand gravity and attract buyers across research channels to effectively engage modern buying groups.
Read more ➔
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INFOGRAPHIC
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Marketing Campaign Buzzwords That Drive Website Visits
Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which keywords within each category are most effective?
See the infographic ➔
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RESEARCH
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How ChatGPT and Google AI Mode Responses Differ
Do ChatGPT and Google AI Mode respond similarly or differently when given prompts related to different industries? To find out, researchers at Brightedge conducted a study in July 2025.
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
Zero In on Impactful Content
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Upcoming Events
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AUG
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