Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, August 30, 2025
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In This Issue
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ARTICLE
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Five Trends Changing Marketing Today
Discover five marketing shifts transforming how teams connect with customers—from AI use to first-party data and authentic voices. See how leading marketers adapt.
Read more ➔
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INFOGRAPHIC
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The Measurement Paradox of Modern Marketing
This infographic explores how a "measurement paradox" leads marketers to wrongly attribute sales and incorrectly divide brand marketing and performance marketing.
See the infographic ➔
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ARTICLE
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The 10Cs of Crisis Communication: A Framework
Discover the 10Cs of crisis communication, a proven framework of best-practices to help you and your leadership team address crises with clarity, empathy, and authority.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, August 29, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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ARTICLE
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Dear Clients, AI Is Smart, But It's Not an Agency
Agencies face rising client questions about AI. This article shows how firms can reframe AI as a complement to human insight, creativity, and accountability.
Read more ➔
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RESEARCH
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How AI Is Impacting Email Marketing
Marketers say AI is having the most impact on their email programs through the use of tools for generating content, according to recent research.
Check out the study findings ➔
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SPONSORED ARTICLE
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Five Marketing Shifts That High-Performing Agencies Are Acting On
High-performing agencies are reshaping marketing with brand investment, AI adoption, smarter measurement, multichannel orchestration, and connected tech stacks. Discover the shifts redefining marketing success.
Read more ➔
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INFOGRAPHIC
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Five Social Media Advertising Trends Shaping the Future
Advertisers looking to stay ahead on social media should keep a close watch on these five trends.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
5 Types of Segmentation
There are five major ways to segment your market. And each method will tell you something different about your audience! Discover the secrets hiding in your list in Session 2 of Score, Plan, Convert: Demand Generation, a four-part mini-workshop hosted by Kenda Macdonald. Included with PRO membership.
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