Advertisers looking to stay ahead on social media should keep a close watch on five trends: AI-driven creatives, short-form video dominance, social commerce integration, privacy-first targeting, and influencer ads with performance metrics.

That's according to the experts at Giraffe Social.

An infographic (below) explores the trends that the agency has identified as the key ones for social media advertisers to watch in 2025 and beyond.

It looks at what the trends are, stats related to the trends, and what types of advertisers can benefit most from them.