Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, September 13, 2025
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In This Issue
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ARTICLE
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How Marketers Can Avoid AI-Powered Communication Mistakes
B2B marketers are adopting AI at record speed, but success requires human oversight, brand alignment, and clear strategy. Learn how to balance efficiency with authenticity.
Read more ➔
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INFOGRAPHIC
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A Guide for Your Omnichannel Analytics Strategy
This infographic looks at the key steps you'll need to take to develop an omnichannel analytics strategy and covers some major do's and don'ts.
See the infographic ➔
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ARTICLE
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Why Every Marketing Team Needs Cultural Intelligence and a Multicultural Mindset
Explore how a multicultural marketing mindset and cultural intelligence can drive business growth, helping brands connect authentically in an interconnected, borderless marketplace. In the process, you'll be future-proofing your career.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, September 12, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
Stay in the know ➔
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ARTICLE
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Why B2B Brands Should Stop Selling—and Start Teaching
B2B buyers face complex decisions and long cycles. Education-led marketing builds trust by offering clarity, insight, and real value. Position your brand as a trusted guide.
Read more ➔
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RESEARCH
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Is AI Hurting Early-Career Employment in the US?
Has the rise of AI tools coincided with changes in employment levels in the United States? Specifically, have the employment levels of younger workers in AI-exposed fields been affected?
Check out the study findings ➔
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RESEARCH
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What Stops Marketers From Getting the Most Out of Data?
Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected platforms, according to recent research.
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
What Are Your GTM Priorities?
A solid go-to-market plan has set priorities to help you reach prospects where they are. But with so many possible channels—including PR, social media, email, paid ads, and launch events—which should you prioritize? Pam Didner can help you with that. Check out "What to Prioritize in Marketing," the second session in How to Build a Successful GTM Marketing Plan. Available to PRO members now.
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