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this issue youll find our newest articles and more....
1 - Do Blondes
Have More Fun?
2 - The Challenge of Keeping Emails Personal
3 - Laughing All the Way to the Bank?
4 - Why Santa's Marketing Works Better Than Yours...
5 - To Bundle or Not to Bundle?
6 - 8 Ways to Make Your Direct
Marketing Copy Work Harder
7 - Shopping Until We Drop
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9 - + the top articles from our last newsletter - in case you missed it
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Do Blondes Have
A bunch of young
women are sitting around a table full of martinis talking about what it's like
to be women in a male-dominated company. Eventually the only blonde at the table
blurts out "It's gotta be more fun if you're blonde!" She throws back
the remainder of her apple martini, signals the waiter for another, and coolly
declares "It doesn't matter. We can't ever really know for sure."
What is she talking
about and what on earth does this have to do with marketing? Causation and careful
experimentation. Marketers everywhere are tasked with finding out about causation.
'Is our new web design causing customers to buy more of our products?' 'Is our
new viral marketing effort causing our brand awareness to increase?' 'Would having
blonde hair cause me to have more fun
impossible to answer questions about causality with absolute certainty, but we
can get close.
have more fun? Find
Challenge of Keeping Emails Personal
Use email to make
sure out of sight doesnt mean out of mind
All the Way to the Bank?
Do those funny ads
about the trials and tribulations of humor in advertising
He knows if
you've been bad or good....
Why Santa's Marketing Works Better Than
Santa Claus Inc.
is well and profitable, right through recessions, depressions and just about any
economic scenario. The reason why his marketing works better than yours is because
he uses solid, dyed-in-the-wool psychology. He knows he doesn't have to use new-fangled
techniques when his simple marketing has stood the test of time.
If you don't believe
in Santa you'd better change your mind, because the fat man from the north pole
rocks on and you can do the same if you stick to the basics.
Find out if your
product or service matches up....read
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Bundle or Not to Bundle?
Microsoft went to
court over it, but its more than just a legal issue.
Should you bundle
your products or not?
how to work your copy to the bone....
8 Ways to Make Your Direct Marketing
Copy Work Harder
In direct marketing
campaigns - Audience is essential
Offer is Everything
Copy is still King. Here's why: without good copy, your perfectly-targeted audience
might never understand that wonderful offer of yours - or, even if they're suitably
impressed, may not summon up the energy to do anything about it.
So whether you're
penning an e-blast yourself, or reviewing your agency's draft of an upcoming self-mailer,
it pays to know the difference between highly effective copy - the kind that commands
high response rates - and the kind that just speeds your campaign's journey to
the recycle bin.
Here are 8 ways
to make sure the copy does its job.....read
Until We Drop
The behemoths of corporate
consultancy still pay "analysts" to write
silly reports full of long words and outlandish predictions
about us shopping all the time.
no. e-commerce is morphing into u-commerce
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