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Dear MarketingProfs Newsletter Subscriber:
In this issue you’ll find our newest articles and more....
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Only your marketing researcher knows for sure.... Do Blondes Have More Fun?A bunch of young women are sitting around a table full of martinis talking about what it's like to be women in a male-dominated company. Eventually the only blonde at the table blurts out "It's gotta be more fun if you're blonde!" She throws back the remainder of her apple martini, signals the waiter for another, and coolly declares "It doesn't matter. We can't ever really know for sure." What is she talking about and what on earth does this have to do with marketing? Causation and careful experimentation. Marketers everywhere are tasked with finding out about causation. 'Is our new web design causing customers to buy more of our products?' 'Is our new viral marketing effort causing our brand awareness to increase?' 'Would having blonde hair cause me to have more fun…?' It's virtually impossible to answer questions about causality with absolute certainty, but we can get close. Well...do blondes
have more fun? Find
out The
Challenge of Keeping Emails Personal
Laughing
All the Way to the Bank?
He knows if you've been bad or good.... Why Santa's Marketing Works Better Than Yours...Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing works better than yours is because he uses solid, dyed-in-the-wool psychology. He knows he doesn't have to use new-fangled techniques when his simple marketing has stood the test of time. If you don't believe in Santa you'd better change your mind, because the fat man from the north pole rocks on and you can do the same if you stick to the basics. Find out if your product or service matches up....read the story
To
Bundle or Not to Bundle? Here’s how to work your copy to the bone.... 8 Ways to Make Your Direct Marketing Copy Work HarderIn direct marketing campaigns - Audience is essential … Offer is Everything … Creative is merely Compulsory. Fine. Nevertheless, Copy is still King. Here's why: without good copy, your perfectly-targeted audience might never understand that wonderful offer of yours - or, even if they're suitably impressed, may not summon up the energy to do anything about it. So whether you're penning an e-blast yourself, or reviewing your agency's draft of an upcoming self-mailer, it pays to know the difference between highly effective copy - the kind that commands high response rates - and the kind that just speeds your campaign's journey to the recycle bin. Here are 8 ways to make sure the copy does its job.....read on
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