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| April 16, 2002 |
Circulation:
36,400+ |
Volume 2,
No. 8 |
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1 - The Meaning of Success
2 - Harness the Psychological Power of '3'
3 - Power-Writing for the Web: 10 Golden Rules
4 - Search Engines are Digging Deeper
5 - The Uncommon Market: Thinking About a PR Campaign to Target Europe?
6 - Are You an Email Marketing Miner or Manager?
7 - 10 Deadly Sins to Global Sales Failure
8 - Build Your Personal Brand and Expand Your Success
9 - Doing What's Best for Your Client...and Your Agency
10 - How to Justify a Search Engine Optimization Budget
11 - Advertising Info. for MarketingProfs -
2 for 1 special!
12 - + the top articles from our last newsletter - in case you missed it |
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that your customers will appreciate your hard work. Thanks to the writers,
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The
Meaning of Success
A major
packaged foods company was recently mulling over whether customer relationship
marketing made sense for them. While their flagship brand had long enjoyed a huge
category lead, the syndicated trend data was showing a worrisome slippage in market
share, suggesting consumers were beginning to stray.
The market research
department saw a different story. The research staff put more trust in their own
custom data, which painted a cheerier picture: that, in fact, the brand's share
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Power-Writing for the Web: 10 Golden Rules
Experts lay out the
rules of writing powerful content that will pull readers or customers into your
site.
Want to put power in your pen?...read
on.
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Search
Engines are Digging Deeper
A recent study estimated
public information in the deep Web to be about 500 times larger than the existing
World Wide Web. Doing some marketing research on the web?
Here's
what you need to know.
|
The Uncommon Market: Thinking About a PR Campaign to Target Europe?
There's good news
and bad news when you look at developing a business-to-business public relations
strategy for Europe. The good news might seem to be the coming together of (so
far) 15 countries into a single Common Market. The bad news is that in practical,
everyday terms the EU is anything but a single market, and its existence is hardly
of any benefit when it comes to planning PR activities across Europe.
Need to do PR across
the pond?
Read on...
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Are
You an Email Marketing Miner or Manager?
What are YOU doing to preserve your long-term interests? Don't know? Answer these
questions to find out..click
here
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10
Deadly Sins to Global Sales Failure
There's no salvation if you commit one of these 10 deadly sins. Make any of these
stupid mistakes and you'll end up in sales hell.
Click
here to stay cool
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Build
Your Personal Brand and Expand Your Success
Since pre-industrial
times, branding has been used to develop strong, enduring relationships with customers.
Customers of Mr
Jone's pie shop knew that his pies came with more real fruit and were always given
to you with a smile. It made it worth the long walk and extra 2 cents. Today,
albeit on a larger, more global scale, branding continues to provide those same
benefits. Volvo is differentiated from other car companies by it's promise of
safety and security.
But branding is
not just for companies or products any more.
You mean I
can brand myself? Why should I? Read
on...
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Doing What's Best for Your Client...and Your Agency
Can you really do
both at once? Click
here
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How
To Justify a Search Engine Optimization Budget
Find out if it's
right for you by quantifying the value of search engine traffic.
Click
here
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