AUGUST 20, 2001   VOLUME 1, NO. 11 
Dear Newsletter Subscriber:
Thank you for your support! Don’t forget to forward this newsletter to any colleagues interested in better understanding marketing! If this newsletter was forwarded to you, just click here to get your own subscription.

In this issue you’ll find our newest articles....

1 - How to Avoid Getting Snookered by Advertising
2 - Most of What I Know about Marketing, I Learned Waiting on Tables
3 - Can You Really Sell Subscriptions to Internet Content?
4 - Navigating the Stormy Seas of 'Kewl'
5 - The Cardinal Rule of Email Newsletter Marketing: Don't Be Rude
6 - Cheap & Easy: Low-Cost Ways to Touch Your Target
7 - How to Write a Press Release

8 - + the top articles from our last newsletter - in case you missed it

Editor's Note: Also, be sure to try out our new Perspectives page, which allows you to sort all the articles on the site by your area of interest.

Sponsored by:

CAN YOUR CUSTOMERS FIND YOU? Results continue to show Internet search engines and directories to be the most popular and cost-effective way to increase your online visibility to potential customers. Marketleap's search engine optimization services are designed to help you uncover your websites' most valuable content and find new customers.

Click here and check your search engine visibility at Marketleap's Search Engine Verification Center - IT'S FREE!

Don't be had by slick ads....

How to Avoid Getting Snookered by Advertising

You are a business manager that wants to stay up on marketing, so you go on the web and find a site that says: will EXPLODE your marketing know-how with SECRETS only we can provide. Yes, our articles, written by world famous, best- selling authors and consultants who work with the world's top companies, can show you the way to MAKE MILLIONS with only one or two web pages. That's right! Our bleeding edge know-how can make you a success beyond your wildest dreams. Become a member, get our incredible marketing tip-sheet, and use our secret principles on your site. Get a hit counter and you'll quickly go dizzy watching it spin as customers flock to your site. Act now!

Sound enticing? Well, it's designed to be. The problem is that you may be reading into these ads and inferring that we deliver more than what we actually can. Advertisers have long been aware of a number of devious little tactics that make us believe what we want to hear while still letting them keep their noses clean (e.g., not engaging in outright deception). In fact, you might do this yourself, but if you're personally not interested in being deceived (especially when you're a buyer or someone who wants to learn e-marketing) then you need to be aware or else you'll risk getting snookered by advertising.

Learn how to avoid getting the story

When you live off tips, you can learn a lot....

Most of What I Know about Marketing,
I Learned Waiting on Tables

Just what has waiting tables got to do with good marketing? Here's what good waiters know, and marketers should focus on:

Nice to See You Again, Mr. Jones

Do you know what your customers want? Have you established a one-to-one relationship with them which enables you to understand what your customers want and tailor your services accordingly? Could you identify them as being "burgers and chips" or "filet mignon" customers? Are they budget-conscious "just marrieds" who usually opt for the special because it's a better value? Or are they aging baby-boomers who can afford steak and all the trimmings. Determining your customers' likes, dislikes, preferences and needs is key in satisfying your customer. In the 1:1 future envisaged by Martha Rogers and Don Peppers, it's not what you know about all your customers that's important, but how much you know about each of your customers that will count.

And What Would You Like for Dessert?

Oh boy, dessert...but what else can you learn? on

Sponsored by: is a wireless entertainment marketing and distribution company that together with their Entertainment Group and Artist Network creates and licenses entertainment applications to the mobile community. They were recently voted as "Cool WAP Site of The Day" and ranked as one of the top 4 most usable WAP sites in the world by Openwave. Check them out at . Looking for a good investment? Contact the CEO at

Navigating the Stormy Seas of 'Kewl'
I wasn't even spelling "cool" right when I began to understand e-marketing to teens
Here's what you can learn too

The Cardinal Rule of Email Newsletter Marketing: Don't Be Rude
Stop being a jerk..just follow some simple rules!
Read the story

Make a big splash without the big bucks....

Cheap & Easy: Low-Cost Ways to Touch Your Target

You're smart, tenacious and exceedingly good at what you do but, alas, not wealthy or flush with venture capital. You've started a business, and now you need to tell the world. Given our druthers, we'd all like to run ads on TV, in magazines and in newspapers. But if you don't have the budget to advertise in these mediums consistently, you're probably wasting your money. What's a poor entrepreneur to do?

Here are some marketing methods to help ye of little cash make a big splash, attract clients and increase product/service visibility.

Oh really? Tell me here .

How to Write a Press Release
Get third party objectivity by doing it right
How do you do it?

Become a Friend of
Sponsor a Newsletter! Increase your traffic
and feel good about yourself by helping to keep us on the web!
Find out how inexpensive it is!

Top Articles from our Last Newsletter

What Do Women Want? - You always wondered, now you'll know.

Pop Psychology - A new tactic, from a psychological point of new.

Brochure Design - Be so good, your competition weeps.

It's Time to Invest in the Message - You've wasted too much already!

Subscribe to our Future

Not a subscriber? Get the latest web and off-line marketing know-how delivered bi-weekly. Solid ideas backed by theory, experience and understanding. We give it to you free without the hype and self-promotion found elsewhere.

We Value Your Privacy!

You received this newsletter at this address (%email%) as part of your membership to , or because you subscribed to our bi-weekly newsletter. You can easily change your email address, change the newsletter format to text or html, or cancel your membership/newsletter by going to our Member Services section.

Published by
Copyright © 2001 All rights reserved.
We protect your privacy
All logos and names are the copyrights of the respective owners