Greetings, discerning readers!
Lots of great stuff on deck this week.
Be sure to check out Michael Perla’s lead piece, “What Do You Expect?” What’s most interesting about this article is that it’s not really about marketing or business. If anything, it’s closer to something you’d read in your therapist’s office.
But Perla’s core message is interesting and central to any organization looking to develop (or broaden) a customer-centric perspective.
Before you dig into this week’s content, wander over to our own Know-How Exchange and poke through the questions and answers there.
After only one week online, the Exchange has a broad array of issues in its archives. There’s some great stuff there. Just yesterday, for example, issues being tossed about were the pros and cons of writing a book to establish yourself as an “expert,” how to write a positioning statement, and ways to identify star sales people. And tons more.
Thanks for tuning in. As always, your feedback is both welcome and appreciated.
Until next week,