Vol. 4 , No. 22     June 1, 2004


In this Newsletter:

  1. Getting Google to Love Your Web Site: 50 MORE Questions and Answers (Part 2)
  2. Revitalizing Lead Creation: Six Strategies That Work (Part 1)
  3. The Fundamental Flaw in Creating Your Uniqueness (USP)
  4. Is Al Ries Dangerous to Your Brand?
  5. SWOT Team: Toot Your Own Horn
  6. What’s Your Essential Message?


How to Market to IT

WebCast. Join a panel of independent experts...

Sarah Fay, Ellis Booker, Andrew Latzman and Anne Rath tackle real-world tech marketing challenges.

Get our MarketingProfs RSS Feed here

See below for Advertising, Subscription and Contact information.

Stephan Spencer
Getting Google to Love Your Web Site: 50 MORE Questions and Answers (Part 2)

What’s the right number of keywords to include in the meta keywords tag? What is the one line of code that you can use to replace a large javascript? What are some of the tools to measure the success of SEO?

Concluding a series begun last week, Stephan shares his answers to 50 *more* key questions about Google. Together, they offer a bounty of information on the ins and outs of Google search.

Get the full story.

Please note: This article is available to paid Premium/Preferred subscribers only. If you are not a paid subscriber, please read more information on the benefits of subscribing.


Claria home mortgage clients know their ads are only seen by people who are looking for a loan. Target ads based on behavior for stunning results with Claria.
See what we can do for you.

Stephen Diorio
Revitalizing Lead Creation: Six Strategies That Work (Part 1)

Many organizations have lost their focus on lead generation because budget-strapped marketers are under "efficiency” pressures to optimize campaign budgets, customer retention and overall marketing ROI.

The problem is that focusing on “efficient growth” does not yield better lead generation. Focus on cost containment and accountability usually yields only marginal gains. Therefore, managers are looking for new ways to grow.

What's a marketer to do? Focus your efforts on the “front end” of the sales and marketing process. Here are six ways you can revitalize lead generation in your own organization.

Get the full story.

Sean D’Souza
The Fundamental Flaw in Creating Your Uniqueness (USP)

“What’s unique about my business?” is not the question. The real question is, “What do I want to do in my business that’s different from everyone else?” In other words, what's your dream for your customer?

Finding your unique selling proposition might be a case of simply answering the right question.

Get the full story.


A Note to Readers

Read More About It

Greetings, discerning readers!

And welcome to another action-packed issue of MarketingProfs.

This week, Stephan Spencer continues his missive on Google with the second half of the popular “Getting Google to Love Your Web Site: 50 MORE Questions and Answers.”

Please note: This article is available only to paid Premium or Preferred members, a fact which I hope is a bit clearer thanks to a email exchange I had last week with articulate MProfs reader Miriam Richardson.

Miriam suggested that we more obviously flag the Premium piece for our paid subscribers in the text of the newsletter itself, and at the same time make it easier for non-paid subscribers to get the skinny on trading up to a Preferred or Premium membership.

I hope those of you who are not paid subscribers will consider upgrading your MarketingProfs membership. It’s a bargain when you think of it this way: How much would you pay a consultant to give you the inside scoop on igniting a Google lovefest with your site? I’m sure it would be a skootch more than five bucks a month (for Preferred status; Premium membership is higher).

Read about Preferred/Premium upgrades here

Thanks for swinging by. As always, your feedback is both welcome and encouraged.

See you next week!

Ann Handley

P.S. Those of you who enjoy Steve Diorio’s article this week about best practices in lead generation should watch for details of his upcoming MarketingProfs Know-How Seminar. In the online seminar, which is just around the corner on June 15, Diorio will dish out more great stuff on effective strategies to generate demand for your business.


Last Issue's Top 5

  1. Getting Google to Love Your Web Site: 50 Questions and Answers (Part 1)
  2. Market Like a Rock Star
  3. The Three Core Principles of Great Web Design
  4. The Art of the Complex Sale
  5. Battle of the Brands
>>Sponsored Links
With Emma, self-serve email marketing...
...comes with custom designs & personal service. It's weird.
I like weird. Tell me more, Emma...
The Marketing Toolkit
More than 25 templates & tools for marketing planning & implementation
Free Product Launch Checklist

Recent Know-How Exchange Questions/Answers

  1. What Would Be The Best Resource To Learn Optimization - Especially For Google.
  2. Mba Theses Project
  3. Need Help Getting From Interactive Marketing Manager To Creative Director
  4. Any Fresh Ideas For Home Loan Promotion?
  5. Websites That Simplify Life, Work, Etc.



Dan Herman
Is Al Ries Dangerous to Your Brand?

In the business world’s hall of fame, a special place is reserved for Al Ries. He is without doubt one of the most prominent gurus of strategic thinking.

More than 30 years ago, Ries and partner Jack Trout coined the term “Positioning”—a concept that to this very day shapes marketing and branding all over the world.

Regretfully, Ries’s continued influence today is becoming a considerable danger to successful brand building and brand management. Despite his historic importance, in the current business and marketing realities Al Ries is outdated and limited.

Get the full story.

Meryl K. Evans and Hank Stroll
SWOT Team: Toot Your Own Horn

This week, weigh in with your own two pesos to: What's the best way to secure needed publicity? Join the conversation!

Also this week, read your answers to last week's thorny dilemma: Is the absence of a higher ed degree limiting my career opportunities?

Get the full story.


DRIP MARKETING: Automate it!

How do you keep your company's products or services front and center in your prospects’ minds? Learn how to integrate automated “Drip Marketing” into your direct marketing strategy. Receive a FREE WHITEPAPER from W5 Technologies to help you build constant, automated marketing communications.
Click here to receive "Improving Demand Generation: Automated Drip Marketing Strategies"

Michel Neray
What’s Your Essential Message?

Can you communicate what you do in 60 seconds or less?

If you can’t articulate in a compelling manner who you are, what you’re especially good at, and why anyone would want to do business with you, then you are likely losing precious opportunities for networking. Here are three things you can do to help you craft your message in a bite-sized chunk.

Get the full story.


Publisher:Allen Weiss

Content: Ann Handley


Ad/Sponsor Information:
go here or contact jim@MarketingProfs.com

Premium Subscriptions:
Roy Young

Subscribe to our Future Newsletters

Not a subscriber? Get the latest web and off-line marketing know-how delivered weekly. Solid ideas backed by theory, experience and understanding. We give it to you without the hype and self-promotion found elsewhere.

We value your Privacy!

Advertising Info

Reach a professional advertising and marketing audience. Visit here to get our contact info. and our current media kit.
Helping marketers from all industries succeed online through highly effective email technology and professional services.

You received this newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com, or because you subscribed to our newsletter. You can easily change the newsletter format to text or html, change your email address by going here.

To leave our mailing list, simply send us a blank e-mail here.

Copyright © 2004 MarketingProfs, LLC All rights reserved.
MarketingProfs | 419 N. Larchmont  |  #42 |  Los Angeles, California  |  90004
We protect your privacy
All logos and names are the copyrights of the respective owners