Greetings, discerning readers... and Happy 2007!
With the new year come new initiatives (and, in one case, a renewed focus) here at MarketingProfs:
First up, starting with next week's newsletter we'll introduce a new and regular feature for Premium members with the launch of MarketingProfs Case Studies. Each week, we'll bring you one new case study to deconstruct successful marketing campaigns and record the lessons learned. Next week, we'll look at how a small specialty software company managed to get on the radar of Fortune 100 companies, its target market.
The launch of our Case Studies is one thing bringing a sharper focus to our Premium Member program, which we think makes MarketingProfs Premium membership darn near irresistible. In addition to our regular supply of free content, Premium members have access to four Premium articles a month, four case studies a month, at least four virtual seminars a month, and one marketing guide or template. Pretty compelling, right? (Check out the Premium library here.)
The first of the year is giving us a chance to look at a Second Life, too. Next Thursday, Digitas's Greg Verdino leads a virtual tour of Second Life for marketers. If you've been curious about Second Life but haven't had an opportunity to see what the fuss is all about, hop on the bus.
And, finally, next week is the start of the group discussion in the 500-member-strong MarketingProfs Book Club, hosted by the unparalleled Christina Kerley (CK). Be sure to get in on the fun when CK kicks off discussion on Citizen Marketers by Jackie Huba and Ben McConnnell. There's still time to sign up—check the FAQ page for more information.
Once again, Happy New Year. May this year offer you boatloads of peace and prosperity.
Until next week,
Chief Content Officer