• 

  The Political Gap Between PR Pros and the US Population

  by Ayaz Nanji

  Public Relations

  Public relations professionals are much more likely to say they are politically progressive compared with the general population of the United States, according to recent research from the NYU School of Professional Studies and PR Week. more
• 

  The Email List Segments You Should Focus On [Infographic]

  by Ayaz Nanji

  Email Marketing

  By parsing your email list well and focusing on the segments that really matter, you can boost relevance and effectiveness. This infographic covers the key ones to focus on. more
• 

  Customer Marketing: The Key to Surviving the Economic Downturn

  by David van Schaick

  Marketing Strategy

  There's no better time than a looming recession to double-down on marketing to current customers. Get some techniques for doing so in this article. more
• 

  How to Increase Customer Referrals

  Marketing Strategy

  Referrals from satisfied customers are a great source of new business. So how do you increase their numbers? Get ideas in this article. more
• 

  Industry Foresight: Forecasting the Future of Your Market

  by Allen Weiss

  Marketing Strategy

  A vital component of any marketing strategy is thinking about what the future might look like. In strategy parlance, that's called having industry foresight. But what does industry foresight mean—and how do you get such a view of—how can you forecast—the future of your market? more
• 

  First-Party Data Isn't Enough: You'll Need the Right Data Infrastructure to Derive Value From Your Marketing Data

  by Tukan Das

  Marketing Strategy

  Implementing a data infrastructure can make the difference between planting a flag on a mountain of useless customer data and turning a smaller hill of data into actionable insights. The amount of data doesn't matter so much as what you do with it. more
• 

  The Ultimate Checklist of What Every Website Needs [Infographic]

  by Ayaz Nanji

  Web Sites

  This infographic explores exactly what you need to do to launch a successful website, from making a great impression to converting visitors. more
• 

  Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks

  by Ayaz Nanji

  Advertising

  Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022. more
• 

  Three Ways to Help Women Join the Ranks of Agency Owners

  by Drew McLellan

  General Management

  Women make great marketers. So why do so few of them own marketing agencies? This article presents possible ways to solve that problem. more
• 

  Five Serious Content Marketing Mistakes You Need to Avoid

  by Swati Saini

  Content

  Content marketing can be powerful, but there are so many ways to get it wrong, from missed opportunities to incorrect information. Watch for these five major stumbling blocks. more
• 

  It's The Golden Age of Marketing. So Why Is the Fractional Model So Attractive?

  by Natalie Nathanson

  General Management

  Foregoing a robust in-house marketing team and, instead, outsourcing various capabilities—called fractional marketing—is become more popular. Here's why. more
• 

  Less Humor, More Inspiration: The Messaging People Want From Brands

  by Ayaz Nanji

  Brand Management

  People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest. more
• 

  11 Jargon Phrases to Avoid Using in Work Emails [Infographic]

  by Ayaz Nanji

  Email Marketing

  Do you feel like running for the hills when you receive a work email asking you to "circle back"? You're not alone. This infographic covers 11 of those sorts of corporate jargon phrases that should be avoided. more
• 

  Is Microlearning the Future of Workplace Training? [Infographic]

  by Ayaz Nanji

  General Management

  Is microlearning—bite-sized curricula delivered within the normal flow of working—a better approach for workplace training compared with the traditional models of in-person events and lengthy online modules? more
• 

  Unlearn So You Can Succeed: Why (And How) You Should Rewrite Your Playbook

  by Chandar Pattabhiram

  Career Management

  It seems natural to move beyond ways of thinking that haven't worked. But business leaders also need to be able to let go of tactics that have worked in the past so they can start fresh in a new role. more
• 

  What Keeps Senior Marketers Up at Night?

  by Ayaz Nanji

  Marketing Strategy

  Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research. more
• 

  Martech 2023: Three Trends to Expect

  by Jonathan Moran

  Marketing Strategy

  In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article. more
• 

  Your First New Content Marketing Tool for 2023 Should Be Your Sales Team

  by Kerry Sheahan

  Content

  Before you invest in new content tools this year, try poking your salespeople for information and inspiration. Their conversations with prospects can hold the key to content that converts. more
• 

  Marketers' Top Worries About Twitter

  by Ayaz Nanji

  Social Media

  Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra. more
• 

  Marketing at the Speed of Thought: AI Use Cases for Four Content Types

  by May Habib

  Content

  We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types. more
• 

  Five Qualities of an Exceptional Social Media Manager [Infographic]

  by Ayaz Nanji

  Social Media

  This infographic covers the five qualities social media consultant Matt Navarra has seen in the most successful professionals: multitasking, geeking out on Internet culture, storytelling, risk-taking, and understanding human psychology. more
• 

  How to Create a B2B Marketing Podcast in 2023—And Why You Should

  by Lesley Vos

  Content

  If you've been resisting adding podcasts to your B2B marketing strategy, 2023 is the year to change that. Podcasts are popular, they have a low barrier to entry, and they appeal to audiences you might not otherwise reach. Here's a guide to creating your own podcast. more
• 

  What Journalists Appreciate Most About PR Pros (And What Needs Improvement)

  by Ayaz Nanji

  Public Relations

  Members of the media say the characteristic they appreciate most in PR professionals is understanding what journalists need, and the characteristic that needs the most improvement is also understanding what journalists need. more
• 

  Top 5 PR Trends to Watch in 2023

  by Nicole Paleologus

  Public Relations

  In the midst of layoffs and economic uncertainty, what tactics will public relations firms turn to in the new year? Check out these five possibilities. more
• 

  Data Providers Need to Allow Independent Audits. Here's Why.

  by Timur Yarnall

  Sales

  It's easy to audit your own first-party data. But what about data you purchase from a provider? Can you verify its quality? An independent audit can. more

Most Recent: See all 14971 items

• 

  How Being Strategic About Content Development Can Boost Results and Save Time and Money: Ahava Leibtag on Marketing Smarts [Podcast]

  by George B. Thomas

  Content

  Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more than ever to forge a clear connection between content and revenue. more
• 

  The Attention Economy—How Time Affects Your B2B Marketing Efforts: Doug Binder on Marketing Smarts [Podcast]

  by George B. Thomas

  Marketing Strategy

  Doug Binder and host George B. Thomas discuss the impact of time and attention on your marketing, including how to keep the attention of customers and how to begin the customer journey. more
• 

  Inclusive B2B Marketing Techniques You Can’t Afford to Ignore: Sydni Craig-Hart on Marketing Smarts [Podcast]

  by George B. Thomas

  Marketing Strategy

  Sydni Craig-Hart and host George B. Thomas discuss why having conversations with your customers is the most vital element of becoming inclusive, and why inclusivity has become so essential in the post-pandemic world. more
• 

  B2B Marketing and AI for Streamlined and Strategic Communications: Peter Prodromou on Marketing Smarts [Podcast]

  by George B. Thomas

  Marketing Strategy

  Host George B. Thomas and Peter Prodromou discuss the advent of AI and how to use it as a tool for better communication, controlled brand narrative, and more efficient internal processes. more
• 

  Visual Search for B2B Marketing Success: Olga Andrienko on Marketing Smarts [Podcast]

  by George B. Thomas

  Search Engine Marketing

  Semrush's Olga Andrienko and host George B. Thomas discuss what visual search is, whether it's right for your company, and how to adopt best-practices for it out of the gate. more
• 

  A Go-To Guide to Creating Ridiculously Good Content: Ann Handley on Marketing Smarts [Podcast]

  by George B. Thomas

  Content

  Host George B. Thomas and guest Ann Handley talk about Ann's brand new book, Everybody Writes 2. They discuss how she came to write a second book and how different it is from her first, as well as why she wanted to create a book for the new generation of ... more
• 

  B2B Revenue Marketing and Closing the Credibility Gap: Jim McHugh on Marketing Smarts [Podcast]

  by George B. Thomas

  General Management

  Jim McHugh and host George B. Thomas discuss the differences between revenue marketing and lead-driven marketing, hurdles to watch for when transitioning to a revenue-based model, and the nature of the credibility gap (and how to close it). more
• 

  Understanding Web3 Through a Marketing Lens: Tony Pham on Marketing Smarts [Podcast]

  by George B. Thomas

  Marketing Strategy

  How do you evaluate whether Web3 would add value to your business? This podcast episode featuring Tony Pham tackles that question and more, including what the differences are between Web2 and Web3 and where the Internet stands today. more
• 

  How to Build a Great Marketing Team in 2023: Paul Flaharty on Marketing Smarts [Podcast]

  by George B. Thomas

  General Management

  Host George B. Thomas and guest Paul Flaharty discuss how to build a great marketing team in 2023, including how important it is to your future success and how company leaders can stay a step ahead of their business needs. more
• 

  The End of Third-Party Cookies Is a New Beginning for Digital Advertisers: Arsen Avakian on Marketing Smarts [Podcast]

  by George B. Thomas

  Advertising

  George B. Thomas and Arsen Avakian dive into the end of third-party cookies and how it affects digital advertisers, as well as how important it is to connect to people's emotions during their buyer's journey—even more so than collecting data. Are you ready to have a third-party cookie conversation? more
• 

  Creating B2B Social Media Content That Fuels Human Connections: Brooke Sellas on Marketing Smarts [Podcast]

  by George B. Thomas

  Social Media

  Just because you're a B2B brand doesn't mean you have to be a robot on social media. Brooke Sellas and host George B. Thomas talk connection, conversation, and content in a social media context. more
• 

  Using Video Testimonials as a Tool for B2B Growth: Alexander Ferguson on Marketing Smarts [Podcast]

  by George B. Thomas

  Content

  There's no question that video is a valuable component in your content marketing efforts. In this episode, Alexander Ferguson argues that testimonials, or customer stories, can be the most valuable videos of them all. more
• 

  Empowering B2B Marketing Teams With an AI Content Process: May Habib on Marketing Smarts [Podcast]

  by George B. Thomas

  Content

  A kind of fear surrounds AI content writing—mostly about it replacing human writers. Never fear: May Habib is here to assuage that fear by discussing the practical employment of AI writing, including successes, hurdles, and how to begin. more
• 

  A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts [Podcast]

  by George B. Thomas

  Content

  George B. Thomas and Jay Acunzo dive into what storytelling for B2B marketers really means. They talk about “resonate and resonance," how to get started, why storytelling matters, and more. Take your content creation to the next level with this "unthinkable storytelling" episode. more
• 

  The Magical Combination of B2B Marketing and Instagram: Jenn Herman on Marketing Smarts [Podcast]

  by George B. Thomas

  Social Media

  Why Instagram, and why now? Expert author Jenn Herman busts Instagram myths, shares words of wisdom, and dives into how B2B marketers can get started and use the social media platform to its full potential. more
• 

  Market Research for B2B Marketing Success: Jim Longo on Marketing Smarts [Podcast]

  by George B. Thomas

  Market Research

  Marketing Smarts jumps into the good, the bad, and the ugly that B2B marketers have faced in the name of market research. Jim Longo talks about how to get started, gives words of wisdom, and explains what market research success looks like. more
• 

  Tips, Tricks, and Hacks for B2B Email Marketing Success: Michael Barber on Marketing Smarts [Podcast]

  by George B. Thomas

  Email Marketing

  Michael Barber digs into email hacks for B2B marketers, including what keeps him awake at night, tips to pay attention to, words of wisdom for 2023, and more. more
• 

  Build B2B Marketing Trust With Evidence-Based Content: Melanie Deziel on Marketing Smarts [Podcast]

  by George B. Thomas

  Content

  Melanie Deziel discusses how powerful content creation can be for B2B growth, and at the same time, how difficult. She also leans into building trust with evidence-based content, and why it's so important to do so. more
• 

  Flexibility That's Focused to Attain B2B Marketing Nirvana: Paul Ince on Marketing Smarts [Podcast]

  by George B. Thomas

  Marketing Strategy

  The continually changing landscape of the digital world means that B2B marketers need to adopt a flexible mindset. Strategist Paul Ince discusses ways to get started, mindset, buy-in, and so much more in this tactics-filled episode. more
• 

  New B2B Email Marketing Techniques That Work Right Now: Jay Schwedelson on Marketing Smarts [Podcast]

  by George B. Thomas

  Email Marketing

  Jay Schwedelson, founder of SubjectLine.com, chats about B2B email marketing tactics that are working right now. He shares what keeps him up at night, what email hurdles you should watch out for, what email myths need to be busted, and more. more
• 

  B2B Marketers, the Customer Journey, and Sales: Pam Didner on Marketing Smarts [Podcast]

  by George B. Thomas

  Marketing Strategy

  In this episode of the Marketing Smarts podcast, author Pam Didner sheds light on the problems marketers face pertaining to the creation and usage of a customer journey. She also gives us her thoughts on how that impacts the organization—especially sales teams. more
• 

  How B2B Marketers Can Leverage Voice of Customer for Business Growth: Nate Brown on Marketing Smarts [Podcast]

  by George B. Thomas

  Marketing Strategy

  What exactly is voice of the customer, and what impact can it have on your potential business growth? Nate Brown drops the mic on hurdles, tips, myths, and so much more. more
• 

  Four Steps to Stronger B2B Case Studies: Bob Wiesner on Marketing Smarts [Podcast]

  by George B. Thomas

  Content

  Business adviser and author Bob Wiesner shares his insights on how to create stronger B2B case studies. He explains why case studies are important, what we marketers have historically done wrong with our case studies, how to do them right—and so much more. more
• 

  Developing an Indispensable B2B Brand-Inspired Growth Strategy: Mitch Duckler on Marketing Smarts [Podcast]

  by George B. Thomas

  Brand Management

  This chat with Mitch Duckler is about brand, and even more important, about creating an indispensable brand. Learn what a successful brand looks like and why extending your brand may be the next right move. more
• 

  A Privacy-First World Won't Hurt Your Customer Relationships, It Will Transform Them: Kipp Bodnar on Marketing Smarts [Podcast]

  by George B. Thomas

  Marketing Strategy

  How important is it to have a privacy-centered strategy in 2022? We chat with Hubspot's Kipp Bodnar about the state of data privacy, first-party data, becoming a more human-focused marketer, and more. more

See all Marketing Smarts Podcasts

Most Recent online seminar broadcasts from the best minds in marketing

• 

  Substance, Structure, and Style: How to Build Presentations That Make People Say YES

  Broadcast on Sep 13, 2018 with Tamsen Webster

  In this Teach Me How seminar, you'll learn how to build the substance, structure, and style of your presentations that make it easy for your audience to say YES. You'll leave with the tools to develop presentations that are persuasive, memorable, and entertaining. more
• 

  Facebook Advertising Tactics for the B2B Marketer

  Broadcast on Aug 23, 2018 with Andrea Vahl

  In this Teach Me How seminar, you'll learn how Facebook advertising fits into your marketing mix and how you can leverage this platform to best understand the needs of your customers and prospects. You'll walk away with the tools to implement targeted Facebook advertising campaigns that meet your goals and help you optimize future campaigns. more
• 

  Marketing Writing Bootcamp: Seven Professional Secrets to Safely Use Humor in Marketing

  Broadcast on Jul 19, 2018 with Erik Deckers

  In this Teach Me How seminar, you'll learn seven techniques to finding humor in almost every situation (including the ones you're not supposed to), and the techniques professionals use to "write funny" without resorting to tired clichés and stereotypes. more
• 

  Content Marketing for Humans in the Age of Robots

  Broadcast on Jun 14, 2018 with Chris Brogan

  In this Teach Me How seminar, Chris Brogan shares actionable takeaways on how to capture your customers' attention with carefully crafted content. You'll learn essential writing tips, the key to selecting topics that engage, and how to get your audience to interact with you in a real and authentic way. You'll walk away with the tools to break through the noise and be heard (and listened to) by your prospects and customers. more
• 

  A PR Primer for Marketers: Five Steps to Bigger Buzz

  Broadcast on May 17, 2018 with Katelyn Holbrook

  In this Teach Me How seminar, you'll learn about five simple, yet effective, ways to drive positive media coverage, establish thought leadership, and build brand buzz. You'll get practical advice on how to deploy public relations tactics in your organization and see real-world case studies that demonstrate how other brands have succeeded with PR. more
• 

  Content Strategy for B2B Lead Generation

  Broadcast on Apr 19, 2018 with Andy Crestodina

  In this Teach Me How seminar, Andy Crestodina will walk you through each step in the process for driving B2B leads with content marketing, from first action to final outcome. You'll learn how to become a dual-threat marketer by combining search and psychology, SEO with conversion optimization, and cheese and mousetraps. You'll leave with the tools to make your content drive the right leads to you. more
• 

  Nine Insanely Effective Email Tactics You Can Use Today

  Broadcast on Mar 15, 2018 with Nancy Harhut

  In this Teach Me How seminar, you'll discover nine tactics that will get your prospects to open, read, and respond to your email without even thinking about it! You'll see numerous examples from various B2B verticals, and leave armed with the secrets to creating insanely effective emails that generate the results (and revenue) you seek. more
• 

  Predictive Analytics for Social Media Marketers

  Broadcast on Feb 15, 2018 with Christopher Penn

  In this Teach Me How seminar, you'll learn how to extract social media data from common applications such as social platforms, Google Analytics, and social monitoring tools. You'll then discover how to use state-of-the-art techniques to analyze and predict what to do next for your organization's success. more
• 

  Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms

  Broadcast on Jan 18, 2018 with Carla Johnson

  In this Teach Me How seminar, discover the magic to storytelling in a digital world that inspires people to take action across channels. You'll learn five secrets that the most successful brands use to create cohesive narratives and how to tell stories that shift your content from noisy to necessary. You'll leave ready to create seamless, connected tales that inspire your audience to follow your trail to greater engagement and more conversions. more
• 

  How to Succeed at LinkedIn Content Marketing: Three Must-Have Strategies

  Broadcast on Dec 14, 2017 with Viveka von Rosen

  In this Teach Me How seminar, you'll hear about three powerful content marketing strategies using specific LinkedIn tools. You'll discover how to capture your leads' interest with LinkedIn's publishing platform, native video, and long-form updates. You'll also learn how to use these strategies to increase your brand's visibility to keep you top of mind among your audience and cement your positioning as a leader in your industry. more
• 

  Email Marketing Master Course: How to Use Email to Build Customer Relationships

  Broadcast on Dec 7, 2017 with Adam Q. Holden-Bache

  In this online seminar, you'll learn about all aspects of an email lead nurturing program, from initial awareness to post-purchase follow-up. You'll get insight, tactics, tips, and takeaways that you can implement to improve the email relationship-building campaigns for your business. more
• 

  From Awareness to Advocate: How to Build an Email Nurturing Campaign That Converts and Keeps Them Coming Back

  Broadcast on Nov 16, 2017 with MaryAnn Pfeiffer

  In this Teach Me How seminar, you'll learn how to develop an effective nurturing campaign strategy that will move your prospects from lead to (loyal) customer, helping you build an ongoing relationship to foster brand advocates. You'll also see some real-world examples of how these campaigns are used for B2B and B2C organizations to help you create a library of tactical ideas. more
• 

  How to Add Live Streaming Video to Your Marketing Mix

  Broadcast on Oct 19, 2017 with Ashley Faus

  In this Teach Me How seminar, you'll learn how to use live stream video to connect with your community; the pros and cons of choosing a live streaming app over a traditional video, webinar, or podcast; and the types of stories you can tell with these emerging platforms. You'll also discover how brands across several industries have had success with live streaming video. more
• 

  High-Performance Content Marketing: Create More Compelling Content Using a Custom Content Architecture

  Broadcast on Oct 12, 2017 with Shelly Bowen

  In this online seminar, you'll learn the key steps to creating your own content architecture blueprint. You'll discover how to ensure your blueprint covers your core messaging priorities so it serves as your guide from process to execution, and how to customize it to meet your company's needs and goals. more
• 

  Artificial Intelligence for Marketing: Getting Started

  Broadcast on Sep 21, 2017 with Jim Sterne

  In this Teach Me How seminar, you'll learn about artificial intelligence and its useful features, including natural language processing and speech recognition. You'll discover the power of machine learning and understand how to make the most of these technologies to deliver better data insights, customer experience, and more. more
• 

  The Meat and Potatoes of Podcasting: How to Create a Successful Podcast

  Broadcast on Aug 17, 2017 with Kerry O'Shea Gorgone

  In this Teach Me How seminar, you'll learn the key steps to starting a podcast, from setting goals to recording and editing to promoting your published show. You'll leave with the tools to help you rock the mic—and make sure your podcast succeeds! more
• 

  Marketing Measurement & Analytics: How to Create a Strategy That Ensures Success

  Broadcast on Aug 3, 2017 with Gordon Plutsky

  In this online seminar, you'll discover how to harness the power of analytics. From establishing clear business goals to improving the key performance indicators (KPIs) that matter most, you'll learn the specific steps needed to create an actionable analytics strategy that will provide campaign insights and performance metrics, and deliver the crucial benchmarks for success. more
• 

  Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes

  Broadcast on Jul 20, 2017 with Andy Crestodina

  In this Teach Me How seminar, you'll learn how to add and manage your marketing tags with Google Tag Manager without getting all technical and digging into code. You'll discover how to gain insight into the source and behavior of your visitors so you can understand their needs to give them a better experience. more
• 

  The Content Formula: How to Create and Measure Content That Converts

  Broadcast on Jun 15, 2017 with Michael Brenner

  In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again. more
• 

  Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp

  Broadcast on Jun 1, 2017 with Julia McCoy

  In this online seminar, you'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read and need to know, and how to reach and genuinely influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor. more

Most Recent: See all 480 seminars

Most Recent Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• 

  Take 10: Three Steps to Start Your Own Word-of-Mouth Marketing Campaign

  Broadcast on Dec 16, 2016 with Mack Collier

  In just 10 minutes, you'll learn three necessary steps to get your word-of-mouth marketing campaign off the ground before you put it into action. You'll leave understanding the differences between fans and influencers, and the benefits of each, so you can identify which one will help you best achieve your campaign objectives. more
• 

  Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action

  Broadcast on Dec 16, 2016 with Mack Collier

  In just 10 minutes, you'll learn the key questions you need to answer, how to measure your results, and the ethical issues behind WOMM. You'll leave with the tools to ensure your word-of-mouth marketing campaign hits it out of the park every time. more
• 

  Take 10: Eight Steps to Making Great Smartphone Videos

  Broadcast on Nov 18, 2016 with Jeremy A. Williams

  In just 10 minutes, you'll learn about essential planning considerations for smartphone videos. From outlining what you're going to shoot to ensuring you have all your accessories, this Take 10 will make sure you're (over) prepared for your next video shoot. more
• 

  Take 10: How to Avoid Spamtraps

  Broadcast on Nov 11, 2016 with Austin Bliss

  In just 10 minutes, we'll share an overview of the incredible power of these innocent-looking email addresses. You'll learn what spamtraps are, what they look like, why they exist, and how they may have ended up in your email list. You'll understand the risks of traps and know how to respond if you have the misfortune of hitting them. more
• 

  Take 10: Eight Ways to Improve Your Instagram Presence

  Broadcast on Oct 28, 2016 with Paul Chaney

  In just 10 minutes, we'll share eight ways you can optimize Instagram to gain new followers and market your business on this ever-growing image-sharing network. You'll learn how to take high-quality photos, use hashtags effectively, conduct advertising campaigns, and more. You'll walk away with a thorough understanding of how to make Instagram an effective part of your online marketing efforts. more
• 

  Take 10: Improve Website Effectiveness With an Optimized Contact Page

  Broadcast on Oct 7, 2016 with Krista Miller

  In just 10 minutes, you'll learn how to create a contact page that will grow your business. We'll show you how to optimize your page's content and layout to ensure your visitors feel comfortable reaching out to learn more about your business. You'll leave with tips you can put into action right away to increase your contact page's effectiveness. more
• 

  Take 10: A Step-by-Step Guide to Launching an Employee Advocacy Program

  Broadcast on Sep 23, 2016 with Stephan Hovnanian

  In just 10 minutes, we'll go through the seven steps you need to launch an engaging and highly successful employee advocacy program. You'll learn how to define success, create a content strategy, and get the right people involved from the start so your program can grow. more
• 

  Take 10: Seven Steps to a Successful Re-Engagement Campaign

  Broadcast on Sep 9, 2016 with Meera Kothand

  In just 10 minutes, we'll show you why a subscriber re-engagement campaign is an important part of your email marketing strategy. We'll share a seven-step process detailing how to set up and launch your re-engagement campaign from scratch. You'll leave with a thorough understanding of the different types of winback emails, the order in which to send them, and what to do with inactive subscribers. more
• 

  Take 10: How to Create and Leverage Testimonial Videos

  Broadcast on Aug 26, 2016 with Marsha Druker

  In just 10 minutes, you'll learn everything you need to get started creating testimonial video content for your company's marketing efforts. We'll show you how to harness the art of storytelling for better videos, along with various ways to promote the finished product across your website, social channels, and marketing campaigns. You'll walk away with actionable steps to plan, create, and leverage effective testimonial video content. more
• 

  Take 10: Four Essentials for Successful Event Planning

  Broadcast on Aug 5, 2016 with Matt Heinz

  In just 10 minutes, we'll share the four elements you need in your event planning to guarantee success. We'll cover best practices for how to organize, focus, and execute from pre-planning to post event follow-up. You'll leave with tools you can apply to any event to achieve your objectives and goals. more
• 

  Take 10: How to Build a Scrappy Brand Blueprint

  Broadcast on Jul 22, 2016 with Nick Westergaard

  In just 10 minutes, we'll show you how to build a five-part blueprint you can use to grow your brand's presence on any budget. You'll leave with actionable steps to create a clear and consistent brand experience across all channels. more
• 

  Take 10: DIY Public Relations in 15 Minutes a Day

  Broadcast on Jul 8, 2016 with Tom Gimbel

  In just 10 minutes, we'll share actionable public relations tactics to grow your brand. We'll teach you how to identify reporters and outlets that cover your area of expertise, along with how to introduce and position your company or spokesperson as the go-to source for reporters. You leave with tools and resources to secure media coverage—without relying on outside help. more
• 

  Take 10: Get a Seat at the CEO's Table

  Broadcast on Jun 17, 2016 with Marc Rubner

  In just 10 minutes, you'll learn the keys to help advance your career to the C-suite. We'll share tips on how to best communicate with your CEO and what you can do to stand out to earn that coveted seat at the table. more
• 

  Take 10: How to Optimize Your LinkedIn Profile With Keywords

  Broadcast on Jun 3, 2016 with Cindy Hagemann

  In just 10 minutes, we'll show you how to drive traffic to your profile with one of LinkedIn's best kept secrets—search engine optimization (SEO). We'll share how to add keywords to certain sections of your LinkedIn profile to increase visitors (improving your opportunities for employment), improve networking capabilities, or simply connect to the right people. You'll leave with a thorough understanding of the power of keywords and how to use them to get better visibility on LinkedIn. more
• 

  Take 10: Get the Most Out of Your Mobile SEO Strategy

  Broadcast on May 20, 2016 with Christina Inge

  In just 10 minutes, we'll walk you through the most recent—and upcoming—changes that will transform search and enable you to reach and win new customers. You'll walk away with actionable steps to get your site found by your customers on their phones and tablets. more
• 

  Take 10: Three Sales Metrics Marketing Should Own

  Broadcast on May 6, 2016 with Samantha Stone

  In just 10 minutes, we'll explain why it's time for marketers to take shared ownership of three traditional sales metrics and how, by doing so, you can improve collaboration and focus on activities which drive the business forward. more
• 

  Take 10: How to Leverage Your Online Community

  Broadcast on Apr 15, 2016 with Paul Chaney

  In just 10 minutes, we'll share six practical tips that will help you tap into this valuable resource to grow your business and benefit your customers. From setting goals to becoming a good listener, you'll leave with actionable steps to build a stronger online community. more
• 

  Take 10: How to Use Your CRM Data to Boost Advertising ROI

  Broadcast on Apr 1, 2016 with Joseph Kerschbaum

  In just 10 minutes, you'll learn how to boost your return on advertising spend (ROAS) by leveraging the data you already have. We'll cover practical tips on how to segment your CRM lists, upload them into Google AdWords and Facebook advertising, and use them to help you expand and refine your campaigns. more
• 

  Take 10: Five Simple Ways to Lower Your Bounce Rates

  Broadcast on Mar 18, 2016 with Sherice Jacob

  In just 10 minutes, you'll learn five simple ways to lower your bounce rates. We'll discuss the importance of great copy, common layout and navigation issues, and little-known pitfalls that could cause visitors to leave. more
• 

  Take 10: Nine Things to Remove From Your Website

  Broadcast on Mar 11, 2016 with Andy Crestodina

  In just 10 minutes, we'll ask the tough questions about your website content including: do you really want people to click that? And does it even work as website content? From press releases and email links, to PDFs and cat videos, we'll show you nine things to remove from your website so you'll want to run (not walk) to your content management system for immediate changes. more

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