|
 |
Premium Content |
 |
Jeanne Bliss
Five Things Every CEO Should Want to Know About Customers The perennial cry from CEOs around the globe is that they are focused on their customers: It is their highest-priority mission, the critical job of their company—and everything emanates from understanding what customers need and want and delivering on it. However, without up-to-date trend information about profitable versus non-profitable customers and the issues that drive the best customers away, CEOs and their businesses are unable to manage customers as assets. Here's how marketers can help. Get the full story. Please note: This Premium article is available to paid subscribers only. Get more information or sign up here.
|
 |  | 
| Innovative Strategies for
Today's Marketing Challenges Harvard Business School Executive Education focuses on
generating and sustaining business results in the
Marketing Management Series. For more info, visit…
|
|
 |
|
Paul A. Barsch
Lessons from Warren Buffett: Getting the CEO to (Willingly) Write Checks for Marketing Warren Buffett is regarded by his peers as one of the brightest and most savvy minds in investment, business strategy, and CEO leadership. Buffett is known for the autonomy he gives to his managers, the ability to think "long term," and unparalleled skill in evaluating talent. He's also a CEO who spends a lot of money on marketing. Here are three lessons you can borrow from Buffett. Get the full story.
|
Paul Paetz
Starbucks at the Crossroads: Disruption Junction Most marketers have heard by now of the kerfuffle about an internal memo, leaked through a popular Starbucks fan blogsite, penned by Starbucks Chairman Howard Schultz. The blogosphere is abuzz with the come-to-Jesus nature of Schultz's revelation that Starbucks may have lost its mystique. So what's next for the brand? Get the full story. |
|
 |
 |
|
A Note to Readers
Call For Speakers Greetings, discerning readers. I'm in the middle of planning the speaker lineup for a few MarketingProfs conferences to be held later this year, and I'm appealing to you, as a member of our always-responsive audience, for help rounding out the program. While I already have a pretty strong sense of the agenda for the upcoming shows, which will have a B2B marketing focus, I'm still looking for some truly interesting, fun, and innovative ideas for the podium. The conference is loosely built around the idea of "what's new" in finding and keeping customers in the B2B space. I’m particularly interested in speakers or panelists from interesting or unique B2B companies. So if you have a topic or a suggestion to make, I'd love to hear it. Drop me a line at ann@marketingprofs.com with "B2B Conference Idea" or similar in the subject line. Until next week, Ann Handley
ann@marketingprofs.com
Chief Content Officer
MarketingProfs
|
|
|
|
|
|
Joy V. Joseph
Basics of Strategic and Tactical Pricing As one of the 4 Ps of marketing, pricing is the most direct way of communicating value to customers. It has the most direct impact on bottom-line performance. At the same time, price as a marketing instrument is tricky. Here's the basics of pricing from both a strategic and tactical angle. Get the full story. |
Laura Patterson
The Science Side of Marketing and the Emergence of Marketing Operations Marketing operations enables an organization to run the marketing function as a fully accountable business. Marketing operations is about performance, financial management, strategic planning, marketing resource, and skills assessment and management. If you are considering developing a marketing operations function, this article outlines some the five primary responsibilities. Get the full story. |
 |
Total Access to the Best Minds in Marketing Thought Leader Summits. Marketing Guides. Benchmark Studies. Marketing Templates. Plus 100% Access to Thousands of Marketing Articles.
Try Premium Membership Today |
| |  |
Meryl K. Evans and Hank Stroll
Marketing Challenge: Dread Regular Meetings? Most of us dread unproductive business meetings. Here's several ways to improve their efficiency and usefulness. Get the full story. |
|
 | | Contact Publisher:Allen Weiss
amw@MarketingProfs.com
Content: Ann Handley
ann@MarketingProfs.com
Strategy and Development:
Roy Young
roy@MarketingProfs.com
Customer Service
support@MarketingProfs.com
Ad/Sponsor Information:
go here or contact jim@MarketingProfs.com
| Subscribe to our Future Newsletters Not a subscriber? Get the latest web and off-line marketing know-how delivered weekly. Solid ideas backed by theory, experience and understanding. We give it to you without the hype and self-promotion found elsewhere.
| Advertising Info
Reach a professional
advertising and marketing audience. Visit here to
get our contact info. and our current media kit. |
| | Helping marketers from all industries succeed online through highly effective email technology and professional services. |
|
You received this
newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com,
or because you subscribed to our newsletter. You can easily change the newsletter
format to text or html, change your email address by going
here.
To leave our mailing list, simply click here.
Copyright © 2006 MarketingProfs.com. All rights reserved.
MarketingProfs, LLC | 419 N. Larchmont | #42 | Los Angeles, California | 90004
We protect your privacy
All logos and names are the copyrights of the respective owners
|
| | |
|
Send our newsletter to a friend or colleague.
Over 32% of e-mail marketers are routinely caught in spam filters
Emma's custom-designed templates make for better-looking emails.
The supply-chain solution for your marketing materials.
