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Vol. 6 , No. 21     May 22, 2007


In this Newsletter:

  1. The Top Five Reasons Why It's 'RSS or DIE'
  2. How to Scale: Solution-Selling With Your Channels
  3. The Five Most Important Words on your Web Site
  4. How Online and Offline Have Fused Into a Single Dialog (and Why Marketers Should Follow Suit)
  5. Bridging Real and Virtual Worlds Through Marketing
  6. How to Innovate Your Online Venture
  7. What You Can Do About Attrition


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Premium Content

Jason Cormier and James Clark
The Top Five Reasons Why It's 'RSS or DIE'

"RSS" stands for "Really Simple Syndication." In a nutshell, it is the technology that is enabling blogs, podcasts, and all major online news rooms. RSS is rapidly displacing email and Web sites as the preferred method for distributing online content.

However, although the syndication technology may indeed be "simple," highly effective RSS deployments are not. Success hinges on a careful re-thinking of content channels and marketing strategies.

To get RSS right the first time, companies need to understand the basic paradigm shift it represents, and how they should integrate it with overall corporate marketing and PR communications.

Get the full story.

Please note: This article is available to paid subscribers only. Get more information or sign up here.


New Research: Keys to Conducting a Successful Webinar

The Osterman Research white paper Keys to Conducting a Successful Webinar breaks down how you can use do-it-yourself tools to deliver successful online presentations.

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Allan Adler and Dylan Charles
How to Scale: Solution-Selling With Your Channels

Changes in the way customers buy technology are stressing existing vendor channel and partner organizations, processes, and capabilities.

As a result, companies need to rethink the ways they allocate their channel marketing resources and how they use marketing infrastructure to scale their channel operations, particularly as they target the small- and medium-sized business market.

Get the full story.

Nick Usborne
The Five Most Important Words on your Web Site

MP Classic

This MarketingProfs Classic, originally published January 8, 2002, remains as relevant today as ever.

As Nick Usborne writes, some words really can make a difference on your site. They are not "powerful" in isolation but, in the right context, can make an important difference.

Get the full story.

Want more insight into building your business? Get this template now.
Small Business How-To Guide: Avoiding Key Pitfalls

Try Premium membership and get instant access to Small Biz How-To Guide: Avoiding Key Pitfalls. Sign up today.

This Week's Case Study
How a Technology Services Company's Online Marketing Campaign Generated a 30-Times ROI

A Note to Readers

Fresh Classics

This week's MarketingProfs Classic, by Nick Usborne, titled "The Five Most Important Words for Your Web Site," was originally published January 8, 2002.

I have always loved Nick's writing, for its clarity and deceptive simplicity—he's the Alexander McCall Smith of marketing know-how. So maybe it's not a surprise that I had trouble choosing which of the 50-ish articles he's contributed over the past seven years to run as this week's Classic.

But it did surprise me, as I trawled the MarketingProfs archives, how many of them were equally relevant today as when they were written four or five (or sometimes six!) years ago.

And I wasn't looking at Nick's articles alone. There's a whole lot of depth and breadth in the MarketingProfs article archives. And much of it, like Nick's piece this week, remains as fresh as lip from a teenager.

But don't just take my word for it. Stroll around the archives here... and see for yourself.

And let me know what you think. As always, your feedback is both welcome and encouraged.

Ann Handley
Chief Content Officer

PS: Get access to all MarketingProfs published content, including all MP Classics by registering to become a Premium member today.


Last Issue's Top 5

  1. Keys to Cracking the Code on Marketing and Sales Alignment
  2. Five Quick Tips for Creating Conversations Salespeople Will Use
  3. How to Develop Client and Customer Trust
  4. Lead Nurturing: Cultivating Relationships and Growing Sales Through Continued Dialog
  5. IBM Marketing Champion Uses Online Marketing to Boost Divisional Revenue and Share of the SMB Market
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What can YOU learn in 90 minutes?

Thursday, May 24th
Customer-Centric Communications: It's All Different Now
Jeff Kravitz helps you learn to speak in a language that people actually understand -- and value.

Friday, May 18th
Four Steps to Improving the Sales-to-Customer Conversation
Author Tim Riesterer delivers the first of two back-to-back seminars on relevant, perfectly timed sales messaging.

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Become a Premium Plus member to have access to EVERYTHING.


Akin Arikan
How Online and Offline Have Fused Into a Single Dialog (and Why Marketers Should Follow Suit)

Last year, a study by comScore Networks found that an average of 63% of online searchers who proceeded to complete a purchase did so offline rather than online.

Just as online and offline shopping have fused into a single experience, marketers have the opportunity to follow suit by fusing their isolated marketing efforts into a single initiative.

Get the full story.

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Marketing ROI and the Sales Funnel

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David Schendowich, Sr.
Bridging Real and Virtual Worlds Through Marketing

Marketing within social networks and Virtual Worlds is becoming a viable means for reaching and influencing the attitudes and behavior of consumers in ways that was never before believed possible.

In fact, marketers who have dabbled in Virtual Worlds recognize the enormous potential of the medium... but have ventured only far enough to reveal the tip of the iceberg.

Get the full story.

Premium Benefit New Template

Just Released New Premium Benefit
Small Business How-To Guide

Register for Premium membership today, and get instant access to MarketingProfs Premium resources, including the new Small Business How-To Guide: Avoiding Key Pitfalls, a step-by-step guide for building a successful small business.

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(Don't forget to log in first).

Cristian Mitreanu
How to Innovate Your Online Venture

The day just ended, and you can't stop thinking about the cool new feature that may improve your online venture. Basic questions keep popping up. Is it going to bring more visitors? Is it going to improve their experience? How much is it going to cost? And then, you recall that only two days ago you were dealing with the same dilemma. Different feature, though.

Sound familiar?

Get the full story.

James Chapman
What You Can Do About Attrition

Whether your company has an ongoing customer relationship, such as a bank or magazine publisher does, or your sales effort is based on single-unit sales and repeat purchasers, attrition affects us all. It behooves us to better understand the what and why of attrition and exactly what, if anything, can be done about it.

The first question one should ask: "Is customer retention a problem in my company?"

Get the full story.


Publisher:Allen Weiss

Content: Ann Handley

Strategy and Development:
Roy Young

Customer Service

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