|
 |
Premium Content |
 |
Mary Furlong
Five Critical Keys to Reaching the Boomer Consumer As more businesses become aware of the unprecedented number of people around the world who are approaching age 60, more of them are getting serious about reaching Boomers. Call it the new Silver and Gold Rush. Smart businesses understand that the old media—print, radio, and television—won't be enough to reach this market. To communicate with Boomers, your business will need to evaluate and choose among a wide variety of online and offline marketing methods. Get the full story. Please note: This article is available to paid subscribers only. Get more information or sign up here. |
|
William Arruda and Kirsten Dixson
The Four Principles of 'Career Distinction' Professional success today requires that you change the way you think about your career—by treating career management as an ongoing activity. Creating your personal brand helps you do so—with the ultimate goal of distinguishing yourself. But before you start working on building your brand, you need to adopt a new mindset—the "Career Distinction" mindset. Get the full story. Want a little professional help managing your own career? Get started with this template now.
Your Career Management Guide
Try Premium membership and get instant access to Your Career Management Guide. Sign up today.
|
Martin Middlewood
10 Big Mistakes Marketers Make in Case Studies Customer case stories are a powerful way to communicate the value of a company, product, or service. Nobody speaks more loudly for you than your customers. But if that's the case, why do so many customer success stories and case studies fall short? Here are 10 things that blunt case study effectiveness... and what you can do to avoid each. Get the full story. |
|
 |
 |
|
A Note to Readers
Customers & Careers This week's newsletter features a trio of articles that deal with various aspects of the same theme: customer feedback. In essence, the three pieces—Four Ways to Harvest Customer Success Stories, 10 Big Mistakes Marketers Make in Case Studies, and How to Turn Your Customer Reference Program Into a Strategic Asset—tell you how to uncover a good story about how a customer is using your products or services, how to convey it, and how to leverage it for future growth. Taken together, they are a great read. Please check them out. Also this week, William Arruda and Kirsten Dixson contribute another installment of their series on career-building. The book they coauthored, Career Distinction: Build Your Brand to Stand Out, hit the shelves last week. After spying it in her local Barnes and Noble, Kirsten wrote on the Career Distinction blog last week: "After delivering services and e-products for ten years, it's neat to have a product in a bricks-and-mortar store." Finally, tomorrow is the MarketingProfs free Virtual Seminar, Finding New B-to-B Customers Online. Be sure to sign up now, if you haven't already. Six speakers, six sessions, all revolving around how to use the Internet, email and Web 2.0, to find, attract, develop and retain high quality customers for your company. And, at the conclusion of each presentation, you can address any questions you have during a Q&A session with the speakers. Don't miss out! Register here. I look forward to seeing you there! Until next week, Ann Handley
ann@marketingprofs.com
Chief Content Officer
MarketingProfs
|
|
|
|
|
|
Peter E. Cohan
Four Opportunities to Harvest Informal Customer Success Stories We often complain that we have too few success stories or lack examples in specific verticals, or in specific geographies, or find that the customers' quotes are bland and lack specific metrics of success. Even worse, all success stories age. Those that are a few years old may cease to be relevant—they were based on old releases of the software or situations that no longer match current customer needs. How can we accelerate the collection and use of relevant and useful success stories? Here are four ways. Get the full story. |
Whitney Wood
How to Turn Your Customer Reference Program Into a Strategic Asset, Part 1 As today's markets consolidate and become increasingly competitive, and as buyers become more sophisticated and demanding, customer references gain even greater importance. But many customer reference programs are stuck in outmoded thinking, and that could be significantly holding your company back. So how can your reference program evolve to meet today's challenges? Get the full story. |
 |
Total Access to the Best Minds in Marketing Case Studies. Marketing Guides and Templates. Benchmark Studies. Plus 100% Access to Thousands of Marketing Articles.
Try Premium Membership Today |
|  |  |
Tim Riesterer
How Companies Can Rise Above the 'Competitive Bakeoff' Do your marketing and sales communications perpetuate the head-to-head competitive bakeoff? Or does it equip and enable your sales people to participate earlier and more effectively in the customer buying cycle? There is an easy way to tell. Get the full story. |
Dave Lewis
The New Postal Rate Hike: Anything but Simple New postal rates were implemented last month. But the rate hike is not just a normal increase across the board. Instead, there is a tangle of new regulations that will affect how mail is classified and how rates are applied. Direct marketers: take note. Get the full story. |
|
 | | Contact Publisher:Allen Weiss
amw@MarketingProfs.com
Content: Ann Handley
ann@MarketingProfs.com
Strategy and Development:
Roy Young
roy@MarketingProfs.com
Customer Service
support@MarketingProfs.com
Ad/Sponsor Information:
go here or contact jim@MarketingProfs.com
| Subscribe to our Future Newsletters Not a subscriber? Get the latest web and off-line marketing know-how delivered weekly. Solid ideas backed by theory, experience and understanding. We give it to you without the hype and self-promotion found elsewhere.
| Advertising Info
Reach a professional
advertising and marketing audience. Visit here to
get our contact info. and our current media kit. |
| | Helping marketers from all industries succeed online through highly effective email technology and professional services. |
|
You received this
newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com,
or because you subscribed to our newsletter. You can easily change the newsletter
format to text or html, change your email address by going
here.
To leave our mailing list, simply click here.
Copyright © 2006 MarketingProfs.com. All rights reserved.
MarketingProfs, LLC | 419 N. Larchmont | #42 | Los Angeles, California | 90004
We protect your privacy
All logos and names are the copyrights of the respective owners
|
| | |
|
Send our newsletter to a friend or colleague.
Get new leads and warm existing, using search, email and traditional.
Create, send and track it in style with Emma.
