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In This Issue
+ How-To: Personal Branding Trends for 2013 (Part 1)
+ Slide Show: Back to Blogging Basics
+ PRO Take 10: How to Create a Customer Advocate Program
+ Survey Says: Social Media and Video Influence IT Purchasing Decisions
+ My View: Rain or Shine: Check the Forecast Before Sending Out Your Promo
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How-To Personal Branding Trends for 2013 (Part 1)
By William Arruda
At the start of every year, personal branding guru William Arruda forecasts personal branding trends for career-minded marketers. Exciting changes are afoot that will simplify building your brand in 2013, he writes. Read More
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Slideshow Back to the Blogging Basics
By Christian Gulliksen
Here's timely refresher in the ABCs of developing and keeping a loyal blog readership—some seemingly obvious, but all-too-often ignored, best-practices. Read More
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PRO Take 10: How to Create a Customer Advocate Program
Customer advocates add to your credibility and give your brand a voice in the market. In just 10 minutes, you'll learn how to turn your biggest fans into customer advocates—and help your bottom line! Read More
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Advertisement  Take your presentations from merely functional to utterly fantastic with Presentations Unleashed: Inform, Persuade, and Inspire! 9 classes designed to help you master the art of the presentation. Register today using code INSPIRE and save $200.
Survey Says
Social Media and Video Influence IT Purchasing Decisions
By Lenna Garibian
When making purchasing decisions about tech products and services, business and IT professionals are turning to social, mobile, and video content in a big way in the United States, according to a report from IDG Research Services. Read More
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My View Rain or Shine: Check the Forecast Before Sending Out Your Email Promotions
By Matt Snodgrass
I just received a fun REI mailer for snowshoes. The only problem: it was sent while snow was turning to slush. So instead of buying snowshoes I'm writing about an ill-timed promo and what REI could have done instead. Read More
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Jan 17
 PRO Seminar—How To Become a Trusted Brand and Industry Leader
Jan 24
 PRO Seminar—How to Effectively Engage Your Customers on Facebook
Jan 29
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 Virtual Conference—Content Marketing: Expand your thinking around content sign up for free!
Feb 15
 MarketingProfs University—Presentations Unleashed Use coupon code INSPIRE to save $200
 
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