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Online Marketing Seminars: Most Recent

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  • Five Steps to Jump-Start Your Account-Based Marketing Program
    Broadcast on Feb 23, 2017 with Samantha Stone This online marketing seminar received 4.5 star(s)
    In this PRO seminar, you'll learn everything you need to ignite your account-based marketing program. You'll leave knowing how to identify whether ABM is right for you, who you should be targeting, and what tactics you should be using. more
  • What's in It for Me? How to Create a Customer-Centric Product Message
    Broadcast on Feb 9, 2017 with Lawson Abinanti This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn the two most important factors in developing a compelling message strategy for your product or company—the uniqueness of your offer and whether it solves your target audience's most pressing problem. You'll walk away with an action plan that will connect your message with your customer every time. more
  • Webinar & Chill: How to Use Online Events to Build Lasting Relationships
    Broadcast on Feb 7, 2017 with Rachel Rosin, Caitlin Flask
    Join us for this free seminar to learn how to create successful webinars that engage your customers and help you build lasting relationships. Sponsored by Act-On more
  • Fix Your Funnel: 15 Things to Remove From Your Site Immediately
    Broadcast on Feb 2, 2017 with Andy Crestodina This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn why you need to run (not walk) to your content management system and make immediate changes for the good of your lead funnel. You'll discover what you should add or remove from your site—to fix the top, middle, and bottom of your funnel—so you can increase traffic ASAP! more
  • Marketing Project Management 101: Six Project Management Skills Every Marketer Needs to Know
    Broadcast on Jan 31, 2017 with Brent Bird, Jason Falls
    Stop trying to organize on the fly and putting in overtime to stay on top of your work. Join us for this free seminar to learn the basics of project management. You’ll walk away with the skills to manage your resources and get everything done on time, so can avoid future uncomfortable conversations with your boss (at least about project management). Sponsored by Workfront more
  • Top 10 Advocacy and Referral Strategies for 2017
    Broadcast on Jan 24, 2017 with Jen Gray
    Join us for this free seminar to discover 10 strategies to help you locate and engage your high-value customers so they spend more and stay loyal longer. Sponsored by Extole more
  • How Comedy Principles Can Make Anyone a Better Public Speaker (Even You)
    Broadcast on Jan 19, 2017 with David Nihill This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll show you what makes something funny by deconstructing the stand-up comedy process. You'll learn how to apply easy, actionable steps from some of the very best presidential speeches and TED Talks, as well as how to translate comedy principles into public speaking skills for a business or marketing audience. You'll leave with the tools you need to deliver more memorable, entertaining, and engaging presentations … every time. more
  • How to Use Content to Fuel Your Account-Based Strategy
    Broadcast on Jan 17, 2017 with Jon Miller, Ann Handley
    Join us as Ann Handley and Jon Miller teach you how best to align your content and account-based efforts in 2017. Sponsored by Engagio more
  • Hug Your Haters
    Broadcast on Jan 12, 2017 with Jay Baer This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll find out why you need to hug your haters and embrace complaints. We'll share specific frameworks for answering them, tips on how to handle trolls, why you need to answer every complaint, in every channel, every time, and more. You'll leave with actionable advice and tactics to keep your customers and grow your business. more
  • Age of Disruption: Everything Has Changed and Nothing Is Different
    Broadcast on Jan 5, 2017 with Scott Stratten This online marketing seminar received 4 star(s)
    In this PRO seminar, we'll show you what's real and what's not in the business world today. You'll leave with an understanding of how the millennial generation will affect your business, why social media is not an ideal sales and marketing tool, and how your market forms buying decisions. more
  • The Future of Marketing: Understanding Hidden Social, Data, and Technology Shifts
    Broadcast on Dec 14, 2016 with Michael Trapani
    Join us and IBM Marketing Cloud for this free seminar to learn about the emerging aspects of social, data, and technology that are transforming the marketing landscape. You'll discover how to take advantage of these new opportunities to understand and engage your customers more effectively than you ever dreamed. Sponsored by IBM Marketing Cloud more
  • The Year in Email: The Best and Brightest of 2016
    Broadcast on Dec 13, 2016 with Jamie Bradley
    Join us for this free seminar to get an inside look at some of Emma’s favorite, top-performing campaigns of 2016. From show-stopping GIFs to smart automation, you'll walk away with all the email design and strategy tips you need to drive brilliant results in 2017… and beyond! Sponsored by Emma more
  • Measure Once, Cut 17 Times: How You Can Get the Most ROI Out of Each Content Marketing Asset
    Broadcast on Dec 8, 2016 with Phil Gerbyshak This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll show you how to be more efficient with the content you create, allowing you to reuse what you already have in ways that will increase your marketing effectiveness. You'll learn how to take a large blog post and split it into smaller posts, turn a podcast into multiple articles, create interesting and useful visuals to accompany your articles, and much more. You'll leave with a simple plan to stretch each piece of content, get the most out of your budget, and save time with everything you create. more
  • Agile Marketing 101
    Broadcast on Dec 6, 2016 with Andrea Fryrear, Raechel Duplain
    Join us for this free seminar as two agile marketing gurus (and certified SCRUM masters) teach you the basics of agile marketing, and why you should care. We’ll take the mystery out of agile and give you actionable tips so you can implement these principles today, for a more productive tomorrow. Sponsored by Workfront more
  • MarketingProfs University: On the Edge of Email—Top Trends and Personalization
    Broadcast on Dec 1, 2016 with Reed Pankratz This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn what email best practices and top trends are being used by savvy digital marketers to drive open and read rates, as well as increase relevancy. You'll leave with tools you can apply to your own email marketing, including personalization, to grow engagements and conversions beyond the inbox. more
  • Navigating the Social Video Landscape
    Broadcast on Nov 29, 2016 with Chris Bondhus
    Join us for this free seminar to get tips and tricks to help you with your social video strategy. With live examples from Facebook, Twitter, and YouTube, you'll discover how social video can impact each stage of the customer journey—from generating awareness to eliciting customer advocacy. Sponsored by Brightcove. more
  • Hack the Conversation: Discover Insights Through Social Data
    Broadcast on Nov 17, 2016 with Jason Falls This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share examples of companies using conversation research to drive product innovation, address customer experience issues, and inform messaging and communications. You'll leave with a practical approach to help you begin mining your online conversations to discover important data and insights. more
  • Discover Your Presentation Persona
    Broadcast on Nov 10, 2016 with Scott Schwertly This online marketing seminar received 4 star(s)
    In this PRO seminar, you'll learn about Badge, a first-of-its-kind skills assessment system that will help you discover your natural presenter type—so you can dazzle any audience on any topic any time. We'll also share lessons from past and present speakers who have mastered the art and science of presentations. You'll leave with actionable tips on how to discover and improve your communication style to achieve your greatest success. more
  • How to Demystify Influencer Marketing With Content
    Broadcast on Nov 3, 2016 with Lee Odden This online marketing seminar received 5 star(s)
    In this PRO seminar, you'll learn how influencer content programs tap industry voices that buyers trust, and align with brands to deliver on both thought leadership and customer acquisition goals. While there are many opinions and approaches to influencer marketing, we'll cover the three proven approaches B2B marketers can take to satisfy buyers across the sales experience. more
  • MarketingProfs Makeover: Email Copy That Converts
    Broadcast on Oct 27, 2016 with Joanna Wiebe This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll show you how to write email copy that converts. Joanna Wiebe will review PRO member-submitted emails and show you how to blend the art of creative copy with the science of conversion optimization to generate more revenue and profit for your business. You'll leave with the tools to convert more subscribers into fans, more fans into customers, and more customers into happy referrers. more
  • How Social Media Can Help You Promote Your Event and Increase Attendees
    Broadcast on Oct 13, 2016 with Beatrice Whelan This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll share how to create a social media plan that will help you meet your specific event objectives and goals. We'll show you how to use social to drum up online conversations and create buzz that influences your event prospects, and how event sponsors and exhibitors can use social to maximize ROI. more
  • MarketingProfs University: How to Plan and Build a Can't-Fail Content Marketing Strategy
    Broadcast on Oct 6, 2016 with Michael Brenner This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share key factors for content marketing success and how to deliver useful information to your customers without breaking the bank. You'll walk away with advanced tools, tactics, and templates that you can implement immediately to help you reach, engage, and convert new customers for your business, and stand out from the competition. more
  • Inspiring Action: The Future of Influencer Marketing
    Broadcast on Sep 29, 2016 with Heidi Sullivan This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll share what the experts see as challenges, best practices, and success stories in the fast-growing world of influencer and advocate marketing. You'll learn how B2C and B2B companies are working with online influencers and customer advocates to grow their reach, engagement, and conversions. more
  • Break Through the Noise: Three Strategies to Double Sales
    Broadcast on Sep 22, 2016 with Amanda Holmes This online marketing seminar received 4.5 star(s)
    In this PRO seminar, we'll share real case studies from companies who have doubled their business and we'll walk you through the techniques they used to do it. You'll leave armed with email templates, marketing messaging fundamentals, and proven strategies you can start using today to grab your prospect's attention, surpass targets, and double sales. more
  • Make Your Copy Mobile-Friendly
    Broadcast on Sep 8, 2016 with Roberta Rosenberg This online marketing seminar received 5 star(s)
    In this PRO seminar, we'll show you how to craft copy that gets noticed, read, and acted upon in the small screen confines of the mobile environment. We'll also share when to use pictures to tell your story and how to 'front load' important content your prospects won't miss during a quick scan. You'll leave with copywriting best practices and tips you can apply right away. more

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