Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
One of the most critical aspects of any successful marketing campaign is knowing your audience. But it's what you do with that knowledge that determines campaign success. Here are five tips that can help.
CONTENT TYPE: Article | TOPIC: Websites
Great website UX doesn't mean your site merely looks nice; it means the site is designed to solve users' problems in the most straightforward way possible. Here are five reasons to budget for UX design.
CONTENT TYPE: Article | TOPIC: Marketing Technology
Agile marketing is a good fit for the B2B business environment. So how you do optimize your martech stack for Agile methods? This article has some ideas.
CONTENT TYPE: Article | TOPIC: Customer Experience
CX is getting more important every year, but siloed data and lack of a holistic vision can make it a challenge for many companies. Here's why you need a framework for ensuring customer experience quality.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Technology
The current data ecosystem is complex. Brands know they have to be on top of it to scale, but they don't understand the landscape most of the time. Here's how media intelligence and mixed media modeling helps pull the curtain back.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
CTV is one of the fastest-growing digital channels for advertisers and marketers, but B2B companies are still reluctant to embrace it. Here's why CTV can work for B2B.
Connecting with customers and reducing churn should not be relegated to your support team alone. Customer success relies on the actions of every department. Here are four ways to encourage that culture of customer success.
Today's business is no longer about getting new logos and ringing the sales bell—it's about keeping the customers you have. This article explains why closing a deal is only the first step in connecting with customers.
CONTENT TYPE: Article | TOPIC: Email
Email deliverability can feel out of your control—particularly for B2B brands, which operate in unique ways that can affect inbox placement. Here's how to ensure that your companies' emails aren't being junked or blocked.
The pandemic has given many companies the time and space to reset their digital strategy with a large rebrand. But overhauling a site too much can result in fewer conversions. It's best to use a combination of trends and evergreen tactics.
No one can argue the effectiveness of influencer marketing. But what if you could create your own influencer? Here's how digital humans are changing the game.
The marketing world is abuzz with the benefits of AI and machine-learning, but how do you bring them from theory into practice? Here are seven ways companies are using AI and ML to automate their marketing.
Agile marketing has gained traction by enabling marketers to adapt more quickly in an uncertain environment. But switching to Agile is not a simple process. This article has four tips on how to adopt Agile methods successfully.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement
Robust data paired with predictive analytics is essential for modern sales and marketing leaders. It makes it possible to do things we could never do otherwise—even with rooms full of intel-gatherers and decoders trying to interpret data. Here are just a few examples.
CONTENT TYPE: Article | TOPIC: Content
Whitepapers can be a headache to create, even if you have the resources. To make the actual writing process less of a hassle, it helps to have a plan first.
Here it comes... OH NO... it's the pitch deck that's been tampered with so many times it's barely recognizable as a presentation! It's the FRANKENDECK! Quickly: here's how to spot one and get it back on track.
CONTENT TYPE: Article | TOPIC: Management
Feeling stuck in a certain stage of your business maturity? Siloed data and a disconnect between departments might be the culprit, and appointing a RevOps leader could solve the problem.
CONTENT TYPE: Article | TOPIC: Search
Competition for high Google rankings is fierce. How do you one-up your competitors and outrank them? These five tactics will help.
It's clear by now that the pandemic has changed interactions between businesses and customers. So what do customers expect from digital outreach and post-pandemic marketing? Here's a good place to start: customer service best-practices.
With first-, second-, and third-party intent data, marketers have the information they need to better understand their customers. In this first of a two-article series, learn about the types of intent data and methods for obtaining them.
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