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In This Issue
+ How-To: Improve Conversion Rates on Your Website
+ Survey Says: How Twitter Followers Help SMBs [Infographic]
+ PRO Take 10: Four Steps to Personal Branding Success
+ Infographic: Social Media Lessons You Learned in Kindergarten
+ My View: Five Fantastic Reasons for Using 'Explainer' Videos
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Advertisement  Want to get more out of your channel partner program? Check out these key considerations for channel marketing leaders—crucial steps for evaluating potential partners, setting them up for success, and evolving partnerships over time. Download the channel management playbook today.
How-To How to Improve Conversion Rates on Your Website: Article 4 of 4
By Sean Ellis
You are now in a position to execute an informed conversion rate optimization program—one designed to address the most important and promising areas of improvement. Read More
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PRO Take 10: Four Steps to Personal Branding Success
In just 10 minutes, you'll learn four steps to personal branding success. We'll discuss how to set yourself apart from the crowd, how to effectively communicate your strengths to your target audience, and how to maintain a spotless online reputation. Read More
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Survey Says
How Twitter Followers Help SMBs [Infographic]
By Ayaz Nanji
Nearly three quarters of people (72%) are more likely to make a future purchase from an SMB after they follow or interact with the business on Twitter, according to a recent report. Read More
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Quick Take
Social Media Lessons You Learned in Kindergarten [Infographic]
By Verónica Maria Jarski
Getting involved in a social network can be intimidating when you don't know the platform's etiquette. But many of the rules in social media are the same lessons you were taught in kindergarten. Read More
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My View Five Fantastic Reasons for Using 'Explainer' Videos
By Manroop Takhar
When used well, "explainer" videos can build trust in your company and engage potential customers. Here are some reasons to include such videos in your marketing. Read More
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