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In This Issue
+ How-To: 2012's Top Lessons for B2B Marketers
+ Slide Show: Optimize Email for Abandoned Carts
+ Podcast: Content, Social, Sales, and Community: Highlights From 2012
+ PRO Take 10: Five Tips to Help You Get Organized
+ Survey Says: 2013 Marketing Jobs Outlook: Who's Hiring, Must-Have Skills
+ Quick Take: #SocialSkim: The Social Media Week in Review
+ My View: The 12 Hottest MarketingProfs Articles of 2012
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How-To 2012's Top Lessons for B2B Marketers
By Jesse Noyes
You're probably thinking, "Great, another end-of-the-year list!" I'm with you... But it's easy to get contemplative when the last quarter ends. And there are real lessons to learn. Here are eight of them for B2B marketers. Read More
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Slideshow Optimize Email for Abandoned Carts
By Christian Gulliksen
Your customer came thisclose to making an online purchase, but—for some reason—abandoned her cart before finalizing the sale. How should you follow up? Read More
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Podcast Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts
By Matthew Grant
We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some of the highlights: creating compelling content, allowing social media to humanize your organization, and navigating the tricky relationship between Marketing and Sales. Read More
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PRO Take 10: Five Tips to Help You Get Organized
In just 10 minutes we'll help get you on track with five tips you can use right away to decrease clutter and disorganization, increase your productivity, and achieve more success in 2013! Read More
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Advertisement  Take your presentations from merely functional to utterly fantastic with Presentations Unleashed: Inform, Persuade, and Inspire! 9 classes designed to help you master the art of the presentation. Register today using code INSPIRE and save $200.
Survey Says
2013 Marketing Jobs Outlook: Who's Hiring, Must-Have Skills
By Lenna Garibian
Fully one-third (33.3%) of advertising and marketing executives surveyed say they are planning to fill design or marketing positions in the first quarter of 2013, according to a survey from The Creative Group. Read More
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Quick Take
#SocialSkim: Social Media Update, Weeks of December 24 and 31, 2012
By Angela Natividad
Have a good holiday? This week's #SocialSkim kicks you back into gear with social stats, trends for the new year, and tips for keeping (socially) fit. And for the tomorrowhunters out there, we even managed to toss in a little future interfacing with smart light. (Don't worry, that'll make more sense as you skim.) Read More
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My View The 12 Hottest MarketingProfs Articles of 2012
By Verónica Maria Jarski
Before we venture too deeply into 2013, let's make sure we are taking the best insights and tips of 2012 with us. Fortunately, those tips and insights are in one free downloadable PDF. Read More
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FREE Seminar—Presenting to a Virtual Audience Without Freaking Out
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