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In This Issue
+ How-To: Prepare Your Brand for Social Media's Visual Revolution
+ Slide Show: Four Tips for a Successful Call to Action
+ Podcast: Kurt Abrahamson on Measuring Social Activity
+ PRO: How to Put Your Business on the Map With Google Places
+ Survey Says: B2Bs Gaining More Leads via Social Media Than Peers
+ Quick Take: Key Changes to Facebook's Brand Timeline Pages
+ My View: Four Reasons Marketers Should Pay Attention to Pinterest
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How-To Six Ways to Prepare Your Brand for Social Media's Visual Revolution
By Nick Westergaard
Considering the emergence of the social network Pinterest and Facebook's Timeline, it's clear that brands without a solid visual vocabulary will be left behind. Learn six tips for ensuring your brand is ready for the visual revolution. Read More
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Slideshow Four Tips for a Successful Call to Action [Slide Show]
By Christian Gulliksen
Whether a monthly newsletter, a special offer, or an event invitation, each of your email messages has one clear goal: persuading subscribers to take an action. And that's why you need a compelling call to action. Read More
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Podcast How Do You Measure the Value of Sharing? Kurt Abrahamson on Measuring Social Activity [Podcast]
By Matthew Grant
"It's not just social media," Kurt Abrahamson says in this week's episode of Marketing Smarts. "It's socially engaged audiences that are important." Learn why social sharing is an important indicator of engagement—and more useful to publishers and advertisers than the traditional "reach" metrics. Read More
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PRO PRO-Favorite Take 10: How to Put Your Business on the Map With Google Places
Learn how to get your brick-and-mortar location into Google Places so that your business shows up the way you want it to in Google Web search results, mobile search results, and Google Maps. Read More
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Advertisement  Kickoff price extended! Register by 4/13 and save $600. Join us in Boston for MarketingProfs' B2B Forum, October 4-5, 2012. This can't-miss event features four tracks covering today's hottest B2B marketing topics, keynote by Baratunde Thurston, and plenty of time to get social. Workshops October 3.
Survey Says
Top B2B Firms Gaining 230% More Leads via Social Media Than Peers
Best-in-Class B2B companies generate on average 17% of their leads from social media channels, roughly 230% more marketing-generated leads than other companies (5%). Read More
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Quick Take
Three Key Changes to Facebook's Brand Timeline Pages
In February, Facebook launched its updated Brand Timeline pages, which include better opportunities for customizing a brand page. Here are three things that marketers should know about the new Pages. Read More
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My View Four Reasons Marketers Should Pay Attention to Pinterest
By Corey O'Loughlin
By now, you've heard of Pinterest and you may be wondering whether yet another social presence is worth your time and effort. Before you make a decision, consider these four facts about Pinterest. Read More
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