Last week, I solicited responses to complete that sentence. Bill Stiles made me laugh out loud with this submission: "You know you're a marketer when your children don't write letters to Santa, they direct mail."
Thanks, Bill and all others who responded. It was very entertaining reading all of your suggestions. I included a few of the best submissions today, starting with more from Bill. (More winning entries will run next week.)
But first, some MarketingProfs news: The third of our Vendor Selectors rolls off the assembly line this week. This one gives readers the skinny on how to select a web analytics vendor and contains 22 product listings contributed by web analytics service providers. As always, the front page of the Vendor Selector is available to all MarketingProfs members.
Our prized Premium members get extra goodies, of course. If you're one, you can take advantage of three interactive features, including filters for sorting and detailed product listings; you also get a Shopper's Handbook, which walks you through the selection process.
Just like our last two guides (on email marketing and on search engine optimization), what's really cool is that the Web Analytics Vendor Selector is a dynamic thing—built as a tool rather than a static report. You aren't getting a two-inch binder of reading material but a flexible, adaptable tool that we can constantly improve and upgrade to you’re your changing needs.
Check it out. And let me know what you think!
And now, you know you're a marketer when...
From Bill Stiles, Stiles Healthcare Strategy:
"You TiVo commercials and delete the entertainment."
"You know the research results for a dozen projects but can't remember your mother's birthday."
"You've been called 'anal' so many times your children think it's a nickname."
"Your spouse routinely substitutes 'anal' with a slightly shorter word."
From Michael H. Lyon, applebrandsource:
"You have placed each member of your van pool into a psychographic bucket."
"You consider your lawn part of your Unique Selling Proposition."
"You coach your teenage son on how to better position himself among girls."
From Amanda Ponzar:
"You buy magazines to look at the ads, not read the articles."
"You love opening junk mail just to look for creative direct mail ideas."
"Your Christmas card list is merged, purged and database-ready."
Look for more next week. Until then,
Chief Content Officer