|
 |
Premium Content |
 |
Charles L. Mauro
Why the Road to Simplicity Is Complex (and How That's Redefining Marketing) This article is simply about complexity. It's not about the usual product complexity often discussed in marketing journals, business magazines or even in the pages of the New York Times. Instead, it's about a "new complexity" that has recently permeated high-technology consumer products and services to create products with massive features sets and corresponding levels of operational complexity. This new complexity will fundamentally alter the role of marketing and product development executives and redefine the skill sets necessary for achieving business success in the future. Get the full story. Please note: This article is available to paid subscribers only. Get more information or sign up here. |
Matthew Syrett
Chance Discovery: An Emerging Japanese Marketing Analysis Despite being little known in the North America and Europe, Chance Discovery has groundbreaking implications for Western marketing analytics. It endeavors to solve a longstanding paradox of standard quantitative marketing analysis: how to find new opportunities in our data that have yet to be realized. In other words, Chance Discovery moves our analysis of marketing data from standard description or modeling into a formal approach for seeking inspiration from within these data. Get the full story. |
Rok Hrastnik
The Full Circle of RSS Marketing Power RSS is getting much media coverage. But very little is being said about the full circle of RSS marketing power. The truth is that RSS goes far beyond "simple" blogging or news delivery. RSS can be fully integrated in most marketing activities, having the power to extend them and increase their results. Get the full story. |
|
 |  | |
A Note to Readers Stuffed for Thanksgiving
Greetings, discerning readers! Next week is Thanksgiving week in the U.S., and we at MarketingProfs are taking a break from publishing our newsletter. Those of you who get a little jumpy at the thought of not having your weekly fix of MarketingProfs—don't worry! This special issue of our weekly newsletter is packed with enough goodies to carry our biggest fans through the drought next week. Take a look at the Premium article, for example—a Heavyweight Champion weighing in at roughly 7,500 words. It's probably the longest article we've ever run on MarketingProfs, but it's also one of the best. Charles Mauro does an excellent job of describing the "new complexity" that now defines high-tech consumer products and services that tend to have massive features sets and corresponding levels of operational complexity. If you've ever spent an afternoon hooking up your TiVo and DVD player so that they work seamlessly with your digital cable box and a single remote ... well, you'll understand what he means. Mauro says that this new complexity will fundamentally alter the role of marketing as well as redefine the skill sets necessary for achieving business success. And he puts 10 principles to help you at your own job in managing that complexity. (For a very funny anecdote on keeping your marketing message simple, see this bit.) Check it out, and please let me know what you think. As always, your feedback is both welcome and encouraged. Until next week, Ann Handley
ann@marketingprofs.com
Chief Content Officer
MarketingProfs P.S.: Did you know we offer group discounts for upgraded membership? Corporate Accounts are available for groups of 5 or more. Get a group together, and you'll qualify for half price. One regular Premium account is $49.95—or you can buy 5 for $125. Visit our site for more information, or drop a line to Sharon Hudson, Corporate Membership Diva, at sharon@marketingprofs.com. She’ll be more than happy to chat with you, or to answer any queries you may have.
|
| |  |
|
|
Scott Buresh
Adding SEO to the Marketing Mix: Bringing Your Boss to the Table Very often, the people who first recognize the potential benefits of professional SEO are not the key decision makers. They are the people on the front lines of the organization—the ones who deal with prospects and customers every day. But proposing professional SEO as a new marketing initiative to the people higher in the chain of command can be a frustrating process—very often leading to disenchantment and a general sense that the marketing decision maker doesn't "get it." The real problem, however, may lie in a flawed approach. Get the full story. |
Sandra Clutter
How to Write Compelling White Papers (Your Audience Will Really Want to Read) As the evidence shows, a white paper can be a powerful and persuasive marketing vehicle. Provided, of course, that the reader actually reads it. Here's how. Get the full story. |
Gregory J. Pollack
Updating the Standard Four Ps of Marketing Marketers always have to adapt to changing consumer demands, consumer tastes, shifting customer priorities, economic downturns, economic upturns, savvy consumers and buyers just looking for something new. But before marketing can affect a change with either a new product offering, or reinvigorate a new brand, there's one constant that remains. In marketing it's the "Four Ps." Get the full story. |
Bob Hanson
Webinars Aren't Just for Selling While a marketing webinar is the most common use of one-to-many Web collaboration services, it is by no means the only way of leveraging Web events. Webinars, which offer a lower cost-structure than live seminars, can be used in diverse ways to cut marketing, sales, and product development costs and drive top-line growth. A great Web collaboration and webinar strategy can even create competitive or strategic advantage. Get the full story. |
|
 |  | Contact Publisher:Allen Weiss
amw@MarketingProfs.com
Content: Ann Handley
ann@MarketingP
rofs.com
Strategy and Development:
Roy Young
roy@MarketingProfs.com
Director of Premium Services
Val Frazee
val@MarketingProfs.com
Ad/Sponsor Information:
go here or contact jim@MarketingProfs.com
| Subscribe to our Future Newsletters Not a subscriber? Get the latest web and off-line marketing know-how delivered weekly. Solid ideas backed by theory, experience and understanding. We give it to you without the hype and self-promotion found elsewhere.
| Advertising Info
Reach a professional
advertising and marketing audience. Visit here to
get our contact info. and our current media kit. |
| | Helping marketers from all industries succeed online through highly effective email technology and professional services. |
|
You received this
newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com,
or because you subscribed to our newsletter. You can easily change the newsletter
format to text or html, change your email address by going
here.
To leave our mailing list, simply send us a blank e-mail here.
Copyright © 2005 MarketingProfs.com. All rights reserved.
MarketingProfs, LLC | 419 N. Larchmont | #42 | Los Angeles, California | 90004
We protect your privacy
All logos and names are the copyrights of the respective owners
|
| | |
|
Send our newsletter to a friend or colleague.
Create customized printed postcards in minutes. We print & mail them.
