Keep MarketingProfs Today coming! To make sure you continue to receive our newsletter, please add @b.marketingprofs.chtah.com to your address book or approved sender list.

Vol. 4 , No. 38     September 20, 2005

 


In this Newsletter:

  1. 15 Ways to Improve Customer Loyalty
     
  2. Before You Write: Your 10-Point Checklist
     
  3. How Marketing Should Communicate (So Sales Will Listen)
     
  4. How to Leverage Word-of-Mouth Marketing (Even If You Don't Sell iPods)
     
  5. Understanding Your Customers Through Their Own Stories
     
  6. The End of Solution-Based Selling
     
  7. The Brand's the Thing: Making M&A Work
     

Radiocom

Web CEO: Software Toolkit for Site Promotion

Improve search engine positions, Get targeted traffic, Convert visitors to buyers, Troubleshoot your website.
Free time-unlimited license and training.

Get our MarketingProfs RSS Feed here

Send our newsletter to a friend or colleague.

Premium Content

Jill Griffin
15 Ways to Improve Customer Loyalty

Many think that the lowest price is the only thing that keeps a customer returning. But, take heart. Customer loyalty is alive and well. Look no further than Dell, Harrah's, Starbucks, USAA, Chick-fil-a or Harley-Davidson, to name a few, and you'll find companies that are consistently earning customer loyalty while their competitors struggle.

But, what is this thing called customer loyalty? How can you recognize it? And -- most importantly -- how can you foster loyalty to your own organization?

Get the full story.

Please note: This article is available to paid subscribers only. Get more information or sign up here.

Silverpop

Need Help Getting Your Email Messages Delivered?
The biggest challenge facing email marketers
is getting messages into customers' inboxes.
Click here for Silverpop's free white paper on deliverability.

Jonathan Kranz
Before You Write: Your 10-Point Checklist

The secret to successful copy is in all the thought, work and research you do before you write a single word.

In the following 10 tips, Kranz lifts the curtain to reveal the backstage mechanics you can leverage for more effective copywriting.

Get the full story.


Alison Chandless
How Marketing Should Communicate (So Sales Will Listen)

Let's face it, sales people are notoriously hard to impress—even when you can get their attention. They tend to be very opportunistic learners; they want information when they need it, not before, and if the content isn't completely relevant to their selling strategies—you've lost them.

But your sales organization needs a deep understanding of your customer's business issues and the value of your solutions. So marketing teams need to find new, compelling and sales-relevant tools and techniques to educate sales teams.

Get the full story.

 

A Note to Readers

Introducing TestLab

So often here at MarketingProfs, we publish articles that articulate the importance of testing your marketing campaigns to optimize your efforts. The truth is that you can increase the odds that your efforts will resonate with your customers—but you have to test what works... and what falls flat.

But how do you test alternatives in an easy, economical and timely way? As an answer to that otherwise difficult question, MarketingProfs has developed TestLab.

TestLab allows you to run live tests or experiments of content, landing pages, forms—whatever—on your site. It works by presenting alternative content to your site visitors and measuring their response in real time. Try it on one page spot (that's "A/B testing" for you marketing geeks) or on several spots at once (that's "multivariate testing").

TestLab is both easy to use and less expensive than the competition, says MProfs Publisher Allen Weiss. And he should know—this is the kind of thing we dream of here at MarketingProfs. (After all, we have site visitors to convert, too.)

So... embrace your inner scientist! Check out TestLab and start making better decisions about your Web content. Check it out, and let me know what you think:

testlab.marketingprofs.com/info

Until next week,

Ann Handley
ann@marketingprofs.com
Chief Content Officer
MarketingProfs


 

Last Issue's Top 5

  1. Mobile Marketing to Millennials: Is Your Brand Moving as Fast as Young Adults Are?
  2. Three (Plus One) of the Best Marketing Books of 2005: Start Reading Here
  3. Three Effective Ways to Open a Sales Letter
  4. How to Create Stronger Value Propositions
  5. A Marketing Toolkit for Every CEO
>>Sponsored Links
Turn your visitors into paying customers
Easily create, send & track Email campaigns in minutes. No contracts.
Take a FREE test drive today!
E-MAIL LIST & CONTENT MANAGEMENT
Professionally manage your e-mail list, content, campaigns and more!
Hurry, your free 14 day trial account is open
Clients need email marketing help?
Open an Emma Agency account and be an email marketing superhero.
Can I wear a superhero cape? (Yes.)

Recent Know-How Exchange Questions/Answers

  1. How To Augment Trade Show Results
  2. Tagline/position Statement: Emotional Or Tactical?
  3. Building a Website
  4. Website Critique
  5. Ideas For a Beachside Cafe and Restaurant
 
 
What can YOU learn in 90 minutes?

September 29
Managing Customers as Long Term Investments
Presented by
Sunil Gupta,
professor at Columbia Business School


October 6
Web Site Redesign from the User Experience
Presented by Kelly Goto, best-selling author of
Web Redesign:
Workflow That Works

 

Terri Whitesel
How to Leverage Word-of-Mouth Marketing (Even If You Don't Sell iPods)

Word-of-mouth, or WOM, has become the buzzword in many marketing and advertising circles.

Whether you are working in the B2C or B2B space, having your customers tell their friends, family and work colleagues about your product or service is what we all hope to achieve (and translate) into new leads, new customers, increased sales and improved brand awareness.

Get the full story.


Neil Davidson
Understanding Your Customers Through Their Own Stories

Marketers often delegate responsibility for thinking and decision-making to research companies. Yet much of the customer intelligence in these research debriefs already exists within organizations—and in a format that is easier to understand and remember, and is far more engaging, than PowerPoint presentations or documents. It also encourages innovative solutions.

Such customer intelligence exists in the form of customer stories, which can replace the safety net of customer research. They can be a springboard for customer-based innovation.

Get the full story.

RightNow

FREE Webcast: Featuring Allen Weiss - Founder of MarketingProfs

Join Allen Weiss, Founder and Publisher of MarketingProfs.com, and leading CRM provider RightNow Technologies Inc. for this Live Webcast and learn how to bust silos in order to provide what customers really want. Allen will share tips to delivering an exceptional customer experience across all touch points.
Click Here to register

Jeff Thull
The End of Solution-Based Selling

The way most companies are selling solutions just doesn't work in today's business world. Things have gotten so complex that most customers can't even comprehend what their problems are, let alone distinguish between you and your competitors.

The answer is to quit selling your solution as you would sell any other product and start selling like a "business advisor," a job that requires the diagnostic skills of a doctor.

Get the full story.


Ken Fenyo
The Brand's the Thing: Making M&A Work

As a rule, pre-merger expectations don't measure up to long-term results. Up to 70% of merged companies don't achieve their predicted revenue synergies -- a problem that's further complicated when companies have multiple brands and serve a variety of customer segments.

If the newly combined company hopes to meet expected growth objectives, the executive team must create a combined offer that is uniquely valued by customers and differentiated from competitors.

Marketers can help ensure the transaction lives up to its promise by following these three principles.

Get the full story.

Contact

Publisher:Allen Weiss
amw@MarketingPr ofs.com

Content: Ann Handley
ann@MarketingProfs.com

Strategy and Development:
Roy Young
roy@MarketingProfs.com

Director of Premium Services
Val Frazee
val@MarketingProfs.com


Ad/Sponsor Information:
go here or contact jim@MarketingProfs.com

Subscribe to our Future Newsletters

Not a subscriber? Get the latest web and off-line marketing know-how delivered weekly. Solid ideas backed by theory, experience and understanding. We give it to you without the hype and self-promotion found elsewhere.



We value your Privacy!

Advertising Info

Reach a professional advertising and marketing audience. Visit here to get our contact info. and our current media kit.
Helping marketers from all industries succeed online through highly effective email technology and professional services.

You received this newsletter at this address (%%email%%) as part of your membership to MarketingProfs.com, or because you subscribed to our newsletter. You can easily change the newsletter format to text or html, change your email address by going here.

To leave our mailing list, simply send us a blank e-mail here.

Copyright © 2005 MarketingProfs.com. All rights reserved.
MarketingProfs, LLC  | 419 N. Larchmont  |  #42 |  Los Angeles, California  |  90004
We protect your privacy
All logos and names are the copyrights of the respective owners