Question
Topic: Advertising/PR
How To Augment Trade Show Results
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I suggested to her that they consider doing some form of complementary activity around the show to real push the launch, like holding happy hour for key people. doing a pre-show mailing inviting people to the booth, a contest, running an ad in the show brochure, etc.
Any of the marketing experts out here have specific suggestions of things they have done in conjunction with their booth to boost the results from the trade show?
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