Greetings, discerning readers!
A few weeks ago, when we were both in Santa Barbara for our company-wide meeting, my friend and colleague Jim Kelly and I were sharing our admiration for the New Yorker. Jim worked in its LA office in the 1980s, and it remains one of his—and my—all-time favorite magazines.
At the time, the August 22 issue had just come out. As all of you New Yorker fans undoubtedly know, the issue was a little unusual. For the first time in the magazine's 80-year history, an entire issue featured only a single advertiser, in this case discount retailer Target, and carried 18 pages of advertising. The ads were one-of-a-kind sketches by familiar magazine artists, who placed the Target bullet logo in varied New York city street and park scenes.
Driving back to LA from the MarketingProfs Summit, Jim had a great idea inspired by the magazine: Why not use the dog days of summer to do the same for MarketingProfs products?
So, in this issue, you'll notice that in place of ads by our regular advertisers we are featuring solely MarketingProfs offers. We developed some good ones for this special issue, so please browse around the newsletter. True enough, we don't have the likes of Milton Glaser rendering our logo... but you get the drift.
Thanks for stopping by! As always, your feedback is both welcome and encouraged.
Until next week,
Ann Handley
ann@marketingprofs.com
Chief Content Officer
MarketingProfs
P.S.: Many of you wrote last week expressing disappointment at a broken link to the team photo printed here last week. The truth is that we have been migrating our content to a new server, so that might have been the problem. Regardless, for all of you who can't get enough of us, here's the photo of the MarketingProfs team whooping it up during our last evening together in Santa Barbara.
Top row (L to R): Roy Young, Allen Weiss, Val Frazee, Sharon Hudson.
Bottom row (L to R): Shelley Ryan, Ann Handley, Kim Sterling-Klor, Jim Kelly.
Hogging the front: Achim Klor.
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