Question
Topic: Branding
Amending A Company's Logo And Image
A business services company I am working with has been around for over 50 years now and has had the same logo and image the entire time. They were originally chartered accountants (and this is stated in their logo) but now they consult in all other business areas and I feel the logo may be inhibiting their ability to gain business in those other areas. So we've decided to drop the chartered accountants from their logo and give them an image overhaul. In terms of rolling this all out, making changes to letterhead, signage etc does anyone have any advice, checklists, timeplans etc that they could share or direct me to?
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