Session 1
From Guesswork to Growth: Build a Data-Driven Marketing Framework That Drives Impact
Most B2B marketing teams claim to be data-driven, but still struggle with unclear priorities, misaligned metrics, and dashboards that don't inform real decisions. Zontee Hou shows you how to build a strong data-driven foundation that makes data strategically relevant and drives business goals.
Session 2
Clean Data, Clear Decisions: Fixing Data Hygiene and Closing the Gaps
You can't make data-driven decisions if your data is messy, incomplete, or stuck in silos. Join Zontee Hou to learn how to tackle the unglamorous but essential task of fixing the data issues that undermine insights, identify critical data gaps, and create a roadmap to better data hygiene.
Coming soon!
Check back after September 10
Session 3
Accelerate Analysis: Using AI to Surface Patterns, Trends, and Growth Opportunities
Make AI your powerful analytical partner! Zontee Hou shows how AI can reinforce your strategic thinking and add real business value. Learn how to use AI to accelerate data analysis, reveal impossible-to-spot patterns, and help find overlooked marketing opportunities.
Coming soon!
Check back after September 17
Session 4
Scaling Insights: Turning Your Team Into AI-Empowered Data Analysts
Getting the most out of your marketing data means using it regularly to gain meaningful insights. Join Zontee Hou to learn strategies to help your marketing team collaborate with AI tools to make insight-led decisions part of their everyday process without becoming data scientists.
Coming soon!
Check back after April 8
