Session 1
Foundations of Marketing Measurement
Unlock new possibilities for growth and success! Katie Robbert and Christopher S. Penn reveal what resource-strapped marketers (like you!) really need to know to make sense of marketing data. Because numbers don't lie—and they'll help you make better decisions.
Session 2
Advanced LinkedIn Ads: Evaluating & Optimizing Like a Boss
LinkedIn's ad targeting is incredibly powerful. Make it work for you by tracking the right metrics to inform your targeting and finally improve your LinkedIn advertising.
