Session 1
Your Repeatable CRO Framework
Every good CRO program must start at the foundations. Discover why your current website isn't getting you the results you need, which common web page copy and design mistakes are costing you conversions, and a CRO framework and a step-by-step research process you can use to repeatedly improve your conversion rates.
Session 2
Mapping Customer Insights
Get Talia Wolf's step-by-step process to analyze market research and find meaningful insights your team can use on your website! You'll also discover the emotions that often prevent visitors from converting and ways to reduce emotional objections on your website.
Session 3
Finding Leaks With a Web Audit
Audit your website and easily identify possible reasons why your copy or design isn't converting visitors. Prepared with a few ideas, you'll create a plan to A/B test different changes to help you increase leads, free trials, or sales. You'll also get leadership tactics to get your team on board with your testing plan.
Session 4
Optimizing With Emotion
Amp up the emotion, decrease the friction, and put psychology to work on your website! Discover how to emotionally connect with visitors and make it easy for them to convert. You'll see a measurable difference in your conversion rates, leads, and sales. And you'll run the A/B tests to prove it.
