Today's dose of marketing know-how.
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Together with Storyblok: trusted CMS for global brands
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Today's dose of marketing know-how | Wednesday, January 21, 2026
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👋 Hello, Marketer!
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I'm in the depths of winter in Wisconsin, and that means one main thing for me: soup season. Nothing is better than a hot bowl of soup with a solid hunk of bread on days when it's so cold that breathing the air in can hurt. Especially if you're battling the seasonal cold like I've been doing.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Against the Clock: Understanding The Real Pace of Enterprise AI
Enterprise AI isn't slow—it's deliberate. Learn why reliability, governance, and trust reshape adoption timelines and why that discipline defines real progress.
Read more ➔
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COMMUNITY | POLL
ChatGPT is planning to run ads for its free tier. Will your company consider running ads there?
Will your brand run ads on ChatGPT? (Take the poll on LinkedIn.)
- We'll see how it performs
- Yes, as soon as we can
- No, our market doesn't use AI
- We're still trying TikTok
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SPONSORED GUIDE
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How to Turn Constant Change Into Opportunity, Growth, and Advantage
Marketing is changing fast. Learn how to adapt to AI, new channels, and shifting expectations with proven strategies that help modern marketing teams move faster, stay flexible, and drive real results amidst constant change.
Download the guide ➔
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RESEARCH
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How AI Use Varies Among Generations
Are younger Americans using AI significantly more than older Americans? Are certain platforms more popular with younger generations? To find out, researchers surveyed 1,037 adults in the United States.
Check out the study findings ➔
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SPONSORED WEBINAR
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The Marketing Fortune's in the Follow-Up
Losing leads because you don't have time for follow-up? It's time to build a system that works for you around the clock! Discover how busy professionals who wear multiple hats can create a marketing fortune (without becoming a full-time marketer) in this free webinar.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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Employee Engagement Strategies for Remarkable Experiences and Effective Onboarding
This episode is brimming with wisdom and actionable tips focused on employee engagement and the connection between engaged employees and successful marketing outcomes.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
How Buyers Decide
Price isn't the only reason a buyer picks one offer over another. Discover how the 7Ps affect sales and how marketing can grow revenue in Marketing Fundamentals, a super-sized workshop series hosted by Pam Didner. PRO members get instant access now.
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PROFS PICK—SPONSORED
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Turn AI Disruption Into Your Competitive Edge
AI and tech are reshaping marketing faster than ever. A responsive company culture that embraces change can turn disruption into competitive advantage. How? With Storyblok's practical strategies to audit, anticipate, and act. Because marketers who plan ahead are those who not only survive—they win! Master AI changes with Storyblok.
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Upcoming Events
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JAN
22
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60 minutes | sponsored by Keap
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JAN
28
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6-week PRO series revealing exactly how to create and deploy your virtual marketing team for increased productivity and efficiency
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JAN
30
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10 experts on everything you need to know about SEO, GEO, and AEO | co-hosted by MarketingProfs and Search Engine Journal
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FEB
5
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45 minutes | sponsored by Papirfly
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FEB
13
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3 free live sessions | sponsored by Convertr
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
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