Today's dose of marketing know-how.
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Together with Storyblok: trusted CMS for global brands
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Today's dose of marketing know-how | Thursday, January 22, 2026
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👋 Hello, Marketer!
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Continuing my soup love from yesterday, my partner recently gifted me a new ladle. Which may sound like a weird gift, but I needed one and we're both soup aficionados. I gotta tell ya…the right ladle can really up your soup game. There's something magical in stirring up a special, hearty concoction.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Automation vs. Authenticity: The Real Risk of AI in B2B Marketing
AI boosts speed across B2B marketing, yet unchecked automation weakens authenticity and trust. Learn why governance, transparency, and human judgment are essential to turn AI into sustainable growth.
Read more ➔
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COMMUNITY | JOKE
Why did the marketer stop using her loyalty card to scrape winter ice from her car windshield?
She only got 10% off
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SPONSORED GUIDE
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How to Turn Constant Change Into Opportunity, Growth, and Advantage
Marketing is changing fast. Learn how to adapt to AI, new channels, and shifting expectations with proven strategies that help modern marketing teams move faster, stay flexible, and drive real results amidst constant change.
Download the guide ➔
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INFOGRAPHIC
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The Impact of the 'Gen Z Stare' in the Workplace
According to a recent survey, 55% of Gen Z workers say they've been told they look bored or intimidating in professional settings, and 52% older workers say they've felt uncomfortable in professional settings because of the "Gen Z stare."
See the infographic ➔
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SPONSORED WEBINAR
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The Marketing Fortune's in the Follow-Up
Losing leads because you don't have time for follow-up? It's time to build a system that works for you around the clock! Discover how busy professionals who wear multiple hats can create a marketing fortune (without becoming a full-time marketer) in this free webinar.
Reserve your spot ➔
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PODCAST FROM THE ARCHIVES
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Automation in Moderation
Amanda Holmes, CEO of Chet Holmes International, explains how to use your automation efforts in combination with human interactions to achieve the best possible results.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Strategy: A Category of One
Marketers like to throw around the word "strategy." But it has a specific meaning and purpose: to put your brand in a category of one. If your brand is too similar to your competitors, check out Allen Weiss's Master Class, Marketing Strategy: Finding a Sustainable, Differential Advantage. Included with PRO membership.
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PROFS PICK—SPONSORED
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Turn AI Disruption Into Your Competitive Edge
AI and tech are reshaping marketing faster than ever. A responsive company culture that embraces change can turn disruption into competitive advantage. How? With Storyblok's practical strategies to audit, anticipate, and act. Because marketers who plan ahead are those who not only survive—they win! Master AI changes with Storyblok.
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JAN
22
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60 minutes | sponsored by Keap
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JAN
28
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6-week PRO series revealing exactly how to create and deploy your virtual marketing team for increased productivity and efficiency
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JAN
30
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10 experts on everything you need to know about SEO, GEO, and AEO | co-hosted by MarketingProfs and Search Engine Journal
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FEB
5
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45 minutes | sponsored by Papirfly
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FEB
13
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3 free live sessions | sponsored by Convertr
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
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