Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, January 27, 2026
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👋 Hello, Marketer!
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This is it! It's officially the last week of January—the month that feels like it's at least two solid months long. Especially here in Wisconsin where it's been cooooold. I hope you've found your stride without burning out on that new year energy. Remember slow and steady wins the marketing year.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Why Internal Politics Will Always Be Part of Your Marketing Strategy
Winning approval for marketing strategy requires more than logic. Learn how relationships, narrative, and executive alignment help marketers secure buy-in and move initiatives forward.
Read more ➔
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COMMUNITY | QUOTE
"Try to get [your audience] to take an action of some kind which will lead them nearer to the sales counter itself."
—How to Write a Good Advertisement by Victor O. Schwab
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RESEARCH
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Do Clients Trust In-House Marketing Agencies?
Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 in-house agency marketers and their internal corporate clients.
Check out the study findings ➔
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SPONSORED WEBINAR
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3 Ways Brand Control Breaks in the Zero-Click Era
Do you know what your brand perception is—or what it may be costing you? Discover three ways traditional brand management is failing to keep up with AI and how global brands are building and maintaining trust and credibility in this fireside chat with Q&A.
Reserve your spot ➔
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INFOGRAPHIC
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How People Feel About Customer Service AI Chatbots
Some 61% of US consumers say they feel comfortable with having conversations with AI-powered customer service systems (e.g., chatbots or voice assistants), according to a recent survey.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Better Results From Email
Want higher ROI from your emails? Join email guru Jay Schwedelson for The Real Truth About Email Marketing. This Master Class makes it easy to send better emails, from smarter subject lines to compelling CTAs. Included with PRO membership.
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JAN
28
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6-week PRO series revealing exactly how to create and deploy your virtual marketing team for increased productivity and efficiency
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JAN
30
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10 experts on everything you need to know about SEO, GEO, and AEO | co-hosted by MarketingProfs and Search Engine Journal
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FEB
5
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45 minutes | sponsored by Papirfly
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FEB
13
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3 free live sessions | sponsored by Convertr
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
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