Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, January 7, 2026
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👋 Hello, Marketer!
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I spent New Year's Eve doing 108 sun salutations (a sequence of 11-19 poses) at a yoga workshop. It's a literal exercise in mindfulness and dedication. And it was also a reminder that even when we get stuck in repetition (or opt into it), there are ways to find creativity, connect with community, and have a little fun.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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The Marketing God Complex: How to Use Narrative Responsibly in B2B Marketing
Explore the narrative power in B2B marketing, examining mythmaking, ethical storytelling, and how brands can wield influence responsibly without imposing meaning or limiting long-term growth over time. Read more.
Read more ➔
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COMMUNITY | POLL
Film cameras, cassette tapes, phone calls. Analog is in! Are you moving away from the digital dominance?
Are you embracing analog in 2026? (Take the poll on LinkedIn.)
- Yes, anywhere I can
- Trying for less screentime
- No, digital is too convenient
- I'm having AI do it for me
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RESEARCH
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Do Marketers Know the Vocabulary of AI Search Optimization?
Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, researchers analyzed original and third-party data.
Check out the study findings ➔
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SPONSORED WEBINAR
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How to Make Your Brand Discoverable in 2026
Are you tracking your brand's mentions in AI search results? ChatGPT, Google AI Overviews, Perplexity, and other AI tools are increasingly used by millions of customers looking for answers—and solutions. You can't afford to be invisible. Join Ahrefs for this free webinar.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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How Being Strategic About Content Development Can Boost Results and Save Time and Money
In the dynamic realm of content marketing, strategic thinking is not just beneficial, it's essential to business success. It not only saves time and money but also boosts content marketing results.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
4 Elements of Brand Trust
Buyers look for four signals of brand trustworthiness. Is the brand Credible? Dependable? Verifiable? Capable? Boosting any one—or, better yet, all four—of these signals increases trust and sales. And there's no better place to do that than social media. Catch our workshop "Building Brand Trust Through Social Media" with Zontee Hou. Included with PRO membership!
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Upcoming Events
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JAN
15
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45 minutes | sponsored by Ahrefs
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JAN
16
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3 free live sessions | sponsored by Canto
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JAN
22
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60 minutes | sponsored by Keap
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JAN
30
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10 experts on everything you need to know about SEO, GEO, and AEO | co-hosted by MarketingProfs and Search Engine Journal
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NOV
2-4
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Save 50% on your ticket to the best B2B marketing conference on the planet. (Offer ends Friday!)
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