Today's dose of marketing know-how.
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Together with website experience platform
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Today's dose of marketing know-how | Tuesday, October 21, 2025
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👋 Hello, Marketer!
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Halloween is almost here! I'm still trying to decide on my costume. Do I go punny and borrow an idea from Bob's Burgers, like going as a Cheriff? Easy with something I already have, like Sophia Petrillo from The Golden Girls? Or embrace my full old-school witch choice, complete with a creepy prosthetic nose?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Why CX Can't Be a Project: Build Seamless Experiences Into the DNA of Your Business
Modern CX success depends on eliminating friction and applying AI strategically to scale. Learn how to balance automation and fundamentals to build seamless customer experiences that drive growth.
Read more ➔
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COMMUNITY | TESTIMONIAL
"I think I just need to clear my Wednesdays at 12PM ET forever. [MarketingProfs has] so many great series."
—MarketingProfs PRO member
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SPONSORED WEBINAR
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2026 Website Strategy Trends: Insights From 1,000 Industry Leaders
Marketing teams need website platforms that keep up with AI-driven innovations. So how are top teams evolving their website strategies for 2026? Discover insights from Webflow's survey of 1,000 leaders to learn how leading brands are scaling for AI and answer engine optimization (AEO).
Register now ➔
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RESEARCH
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Is AI Effective for Editing Blog Content?
Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as effective as a team of human editors, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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10 Tips for Becoming an AI-First B2B Marketer
These 10 practical steps will take you from being "AI-aware" to becoming an "AI-first" B2B marketer. Learn how AI can transform your B2B marketing workflows, teams, and customer engagement for increased efficiency, measurable revenue impact, and competitive advantage.
Reserve your spot ➔
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INFOGRAPHIC
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What Drives Customer Loyalty?
Which brand touchpoints do people say they find most engaging, and what drives them to make repeat purchases from brands?
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
The Tortured Marketers Department
Marketing is hard enough. And without a good brand to promote? You might even say it's torture. Join Nick Westergaard for How to Build a Standout Brand, a Master Class that walks you through branding, from defining your position today to maintaining your brand tomorrow. Free for PRO members.
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PROFS PICK—SPONSORED
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How marketers can prepare their websites for AI and AEO in 2026
As AI adoption accelerates and search evolves toward answer engine optimization (AEO), marketing teams are struggling to keep their websites adaptable and aligned with shifting customer expectations. This virtual event with Verifone, Greenhouse, Purpose Brands, and Webflow explores how to build a sustainable web foundation that drives long-term revenue, simplifies collaboration, and supports AI-driven optimization. Join the session to uncover practical steps for managing content and tech, improving marketing and tech team collaboration, and reducing strain on tech stacks. You'll leave with actionable insights to stay ahead in 2026. Reserve your spot.
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Upcoming Events
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OCT
22
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Session 3 of Marketing Writing Bootcamp: AI Edition
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OCT
23
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45 minutes | sponsored by Omnibound.ai
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NOV
17-19
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The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
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