Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as effective as a team of human editors, according to recent research from Orbit Media Studios.
The report, which has been published annually since 2014, was based on data from a survey conducted in August 2025 among 808 content marketers.
Some 16% of respondents say they now use AI to edit their blog content.
Some 24% of respondents who use AI to edit their blog content report strong results from the approach—the same proportion who report strong results from using more than one human editor to edit their blog content.
Two-thirds of respondents say they're now using AI to suggest edits on at least some of their marketing content.
About the research: The report, which has been published annually since 2014, was based on data from a survey conducted in August 2025 among 808 content marketers.
