Which experiences and marketing approaches are most effective for building brand loyalty?
To find out, researchers at Adobe surveyed 1,003 consumers in the United States.
An infographic (below) covers key findings from the research.
It looks at which brand touchpoints people say they find most engaging and what drives them to make repeat purchases from brands.
Check out the infographic:
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What Drives Customer Loyalty? [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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