Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Together with your marketing platform—built for search & AI:
|
|
|
Today's dose of marketing know-how | Tuesday, October 28, 2025
|
👋 Hello, Marketer!
|
|
I went to a haunted house last weekend, and it was AMAZING. There's something about opting into the experience of getting your wits scared out of you that's really unlike anything else. And I applaud the amount of work that goes into making those spooky scenes come to life (or undead, I suppose).
|
|
—Bri Krantz | MarketingProfs Marketing Manager
|
|
|
In This Issue
|
|
|
ARTICLE
|
|
Where Marketers Can Find Shelter From Distorted Email Metrics and AI Algorithm Interference
AI algorithms are eroding inbox visibility and email metrics. Discover why marketers are turning to SMS for reliable engagement, transparency, and audience ownership in an AI-filtered landscape.
Read more ➔
|
|
COMMUNITY | QUOTE
"Marketers have a tendency to try to abstract their messages to the point that everything can be said in 2-6 commonly used words, which somehow gives us the comforting sense that we've created a polished marketing message. As if that's the goal. Let me leave you with this: polish doesn't convert."
Joanna Wiebe, creator of Copyhackers
|
|
|
|
SPONSORED
|
|
Free Website Analytics, Technical Audit, and SEO Metrics for Your Website
Ahrefs AWT gives you free access to analyze your website's traffic, run a full SEO audit of your website, and see your website's organic search traffic & backlink profile.
Try it now ➔
|
|
|
RESEARCH
|
|
The State of Agency-Side Marketing Strategy in 2025
Most agency-side marketing strategists say their discipline is at a crossroads and often considered expendable by clients, according to recent research.
Check out the study findings ➔
|
|
|
SPONSORED WEBINAR
|
|
Too Much Work, Not Enough Flow? Let AI Fix That!
Do more with less? If only it were that simple. We're pressed to create more content, even faster. And for many of us, AI is just one more thing to do. The result: burnout. Discover a framework to beat burnout and get work done by combining AI efficiencies and human creativity.
Register now ➔
|
|
|
INFOGRAPHIC
|
|
LinkedIn Video Ads: 4 Tips for Boosting Engagement
This infographic from LinkedIn explores how to create effective video campaigns on the professional social network.
See the infographic ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
How to Prequalify Your Prospects
If you give interested prospects the content they need, when they need it, they'll trust your expertise and prequalify themselves. Jeannie Walters guides you through building your self-service content in her PRO Working Webinar titled B2B Content as CX.
|
| |
|
|
|
PROFS PICK—SPONSORED
|
Ensure Your Brand's Visibility in the Age of AI Search
As search evolves, marketers face a new challenge: staying visible across both traditional and AI-driven discovery platforms. Ahrefs offers the tools to meet that challenge head-on. You can start for free with Ahrefs Webmaster Tools to monitor site health, improve performance, and uncover valuable SEO insights. Then explore Brand Radar—a solution designed to help you dominate AI search by tracking your brand’s mentions, sentiment, and visibility. Together, they provide an essential foundation for marketers to succeed in the AI Search era.
|
|
Upcoming Events
|
OCT
29
|
|
Session 4 of Marketing Writing Bootcamp: AI Edition
|
| |
|
OCT
30
|
|
45 minutes | sponsored by Wrike
|
| |
|
NOV
6
|
|
45 minutes | sponsored by StackAdapt
|
| |
|
NOV
13
|
|
45 minutes | sponsored by Wrike
|
| |
|
NOV
17-19
|
|
The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2025 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|