Video drives five times more engagement than any other content format on LinkedIn, and video posts are 20 times more likely to be shared than other formats, according to internal data from the professional social network.
How can marketers tap into video's power?
An infographic (below) from LinkedIn explores how to create effective video campaigns.
Specifically, it covers four key tips for boosting video ad engagement on LinkedIn: defining your video campaign objective, implementing best-practices, testing and optimizing campaigns, and following the "golden truths" of ad creation.
Check out the infographic:
