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Tuesday, October 31, 2023

📋 Table of Contents

1. Seven GA4 Metrics to Help You Master User Behavior Analysis

2. The Five Stages of ABM and How to Win Them All sponsored

3. What Makes B2B Tech Buyers Distrust Brands?

4. The AI Content Storm: Will You Sink or Swim? sponsored webinar

5. The History of Reddit: What Marketers Need to Know

6. 'Did You Read My Mind? Spooky!' MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Seven GA4 Metrics to Help You Master User Behavior Analysis
article
Seven GA4 Metrics to Help You Master User Behavior Analysis
Understanding GA4 metrics is key to effectively analyzing user behavior and getting more revenue out of your website. But knowing the best metrics to use can be tough. This article outlines some of the best options to help support your analysis. »
The Five Stages of ABM and How to Win Them All
sponsored
The Five Stages of ABM and How to Win Them All
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. In a new e-book, learn how to create a unified system to land qualified opportunities like never before. Get the e-book now. »
What Makes B2B Tech Buyers Distrust Brands?
research
What Makes B2B Tech Buyers Distrust Brands?
Buyers say the top things that make them distrust B2B tech brands are when vendor content is outdated or salesy, according to recent research. Check out the study findings. »
The AI Content Storm: Will You Sink or Swim?
sponsored webinar
The AI Content Storm: Will You Sink or Swim?
Are you drowning in a sea of AI-created marketing content? If your content isn’t already floating around in multiple systems, hard drives, and Cloud storage tools, it will be soon. Discover the easy way to efficiently store, manage, retrieve, and share your content. »
The History of Reddit: What Marketers Need to Know
infographic
The History of Reddit: What Marketers Need to Know
This infographic looks at the history of Reddit, which has been growing rapidly in recent years. It covers major events in the platform's history, from its founding in 2005 to the summer of 2023. Check out the infographic. »
'Did You Read My Mind? Spooky!'
MarketingProfs Master Class for PRO Members
An uncanny customer journey includes perfectly-timed content—giving your buyers the info they want, when they want it. Discover how your content timing can be scary-good in Customer Journey Maps for Marketers: Understand and Exceed Expectations. Jeannie Walters takes the mystery out of customer journey mapping in this PRO-level Master Class.
Create a scary-good customer journey
Profs Picks
sponsored
You're a marketer. You know the benefits of ABM. But are you satisfied with your data quality? Data, after all, is the fuel that powers your ABM engine. Without it, you can't find and reach your target accounts. Lucky for you, there's a new e-book from ZoomInfo that walks you through harnessing strong data and go-to-market tools to master the five stages of ABM: define, identify, engage, convert, and connect. ZoomInfo's MarketingOS shows you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before. Check out the e-book now!
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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The 100 Most Valuable Global Brands in 2023 [Infographic] »
B2B Revenue Marketing and Closing the Credibility Gap | Marketing Smarts Live Show »
News You Can Use
Updates from around the industry
B2B Data Startup Firmable Announces Beta Product Launch and $9M Investment Yahoo Finance
Eleve Media Launches CreatorTag, a Martech Solution for Brands and Creators Business Standard
Lexasure Announces Rollout of Insurtech B2B Portal 'Atlas' PR Newswire
Analytic Edge Launches SaaS Marketing Analytics Platform for Enterprises BQ Prime
The Futurum Group Acquires Business Podcast Network PR Newswire
Upcoming Events
NOV
2
The AI Content Storm: Will You Sink or Swim?
45-minute webinar | sponsored by Canto
NOV
8
Aligning the Twin Hearts: Marketing and Sales
Half-day online workshop | with Pam Didner
NOV
9
Behind the Scenes: How We Built a Webinar Using ChatGPT
60-minute webinar | sponsored by Cvent
NOV
14
Creative Automation: Driving Transformation for Efficient Production
45-minute webinar | sponsored by Celtra
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