Apple is the most valuable brand in the world this year, with a brand value of $880 billion, followed by Google ($578 billion) and Microsoft ($502 billion).

That's according to Kantar's annual list of the most valuable global brands, which was based on the opinions of more than 4.2 million respondents.

An infographic (below) covers Kantar's ranking of the 100 most valuable global brands in 2023.

It looks at each brand's estimated value as well as which industry it is in.

Check out the infographic:

2023 most valuable brands infographic 

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The 100 Most Valuable Global Brands in 2023 [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji