Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, October 8, 2025
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👋 Hello, Marketer!
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We've been having a bit of a heat wave in Wisconsin, and this week it's finally cooled off enough to fully feel like fall. I always see this time of year as the time to start slowing down from the busy summer. Make time to see and appreciate the changing of the season. And hoard pumpkins, of course!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Why the Outcomes Era Is a Win for the Top of the Funnel: Connecting Brand-Building to Sales
The outcomes era is transforming marketing by linking brand-building efforts to measurable sales outcomes through transaction data, creating shared accountability across teams.
Read more ➔
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COMMUNITY | POLL
Dirty Soda is soda (pop, soda pop) mixed with a bit of cream and a flavored syrup. Thirsty?
Do you drink Dirty Soda? (Take the poll on LinkedIn.)
- Yes, love it
- Eew, not for me
- Never tried it, but I will now
- I'll stick to Root Beer Floats
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RESEARCH
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What Grade Do Marketers Give Their Social Media Efforts?
What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What do they think are the key drivers of social media success?
Check out the study findings ➔
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MARKETINGPROFS VIRTUAL EVENT
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Email Marketing Friday Forum
What's working now in email marketing? What successes can you repeat? And how can you land more emails in recipients' inboxes? Get the answers and more at our Email Marketing Friday Forum. Three email marketing experts give you their best tips and tactics.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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Sales and Marketing Alignment Insights, Strategies, and Success Indicators
Take a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz Marketing, shares actionable approaches to bridging the gap between sales and marketing teams.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Customer Clarity in 17 Minutes
Do you really know who your customers are and what they care about? Allen Weiss helps you get to the core of your buyers' needs in Lesson 3 from Marketing Strategy: Finding a Sustainable, Differential Advantage. Don't just hope you're targeting the right people. Get clarity about your customers with this 17-minute lesson now. Included with PRO.
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Upcoming Events
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OCT
8
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%%DC::EvCal::MWB Keynote%%
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OCT
10
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3 free live sessions | sponsored by ZeroBounce
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NOV
17-19
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Ditch the FOMO—join us in Boston at MarketingProfs B2B Forum. You can still get 10% off your ticket!
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