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Wednesday, November 11, 2020

So Much of What You Knew About Thought Leadership Has Changed
When Data Is the Problem: Five Use Cases Driving Better Data Hygiene sponsored article
How to Use Email to Support the Needs-Discovery Process
Campaign Execution and Measurement Best-Practices MarketingProfs event
Brands Americans Feel Most Connected to During COVID-19 [Study]
Marketing Strategy Master Class Launches December 1 MarketingProfs training
 
So Much of What You Knew About Thought Leadership Has Changed
Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don't have the impact they once did. People are craving stories that guide and inspire. Here's how to get thought leadership right.
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When Data Is the Problem, Not the Solution: Five Use Cases Driving Better Data Hygiene
sponsored article
With inaccurate, incomplete, or unenriched data, the campaigns you're running are akin to throwing darts—while blindfolded—in a crowded room. You might hit something, but likely not the growth target you were aiming for. In a digital era, here's what data hygiene can do for you.
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Three Ways to Integrate Print and Digital Marketing
sponsored
In the current climate, you can best support your brand and engage customers by integrating print and digital marketing efforts. Learn more.
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How to Use Email to Support the Needs-Discovery Process
In 2020, the limitations on travel and face-to-face meetings have brought about the switch to virtual-only selling. Nevertheless, the fundamentals of needs discovery remain, even if in some ways it has become more difficult to do. But the shift to virtual has given organized sellers an even greater advantage.
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Campaign Execution and Measurement Best-Practices
MarketingProfs event
The ability to execute flawless marketing campaigns—and then measure their effectiveness—has never been more important. But campaign management and measurement are challenging, especially when teams are working remotely. These 2 sessions will offer best-practices for achieving success.
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The Brands Americans Feel Most Intimately Connected to During COVID-19 [Study]
Apple, Amazon, and Google are the major brands people in the United States have felt most intimately connected to during the COVID-19 pandemic, according to recent research. Check out the findings of this study.
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Marketing Strategy Master Class Launches December 1
MarketingProfs training
Learn how to analyze your market and create a robust and agile marketing strategy with our new master class. We'll have four watch parties with live Q&A this December so you can complete this strategy master class in just four weeks. Register today.
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Profs Picks
sponsored
As the business world accelerates digital transformation, we marketers are ahead of the game: We already understand digital—but we also know that integrated multichannel marketing gives us many more touchpoints for connecting with customers. That's why print remains an important marketing tool we can use to create touchpoints that help shape a customer's impression of our organizations. Not to mention, print continues to grow, evolve, and keep pace with our fast-changing world. To learn more about integrating print and digital marketing, check out this article.
Upcoming Events
NOV
12
[Webinar] B2B 2021: Digital Marketing Strategies to Drive Results
sponsored by Accountable Digital | 45 minutes
NOV
17
[Webinar] Thought Leadership + SEO: Magnify Marketing Impact
presented by Andy Crestodina | 60 minutes
NOV
19
[Doubleheader Webinar] Campaign Execution & Measurement Best Practices
sponsored by Workfront | 90 minutes
DEC
1
[Master Class Kickoff Watch Party] Marketing Strategy: Finding a Sustainable, Differential Advantage | 60 minutes
DEC
3
[Webinar] Keys to Driving Webinar & Digital Event Registration
sponsored by ON24 | 60 minutes
DEC
11
[Friday Forum] Marketing Planning
sponsored by ZoomInfo | 3 live sessions
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

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