Today's dose of marketing know-how.
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Together with:
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Today's dose of marketing know-how | Thursday, November 13, 2025
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👋 Hello, Marketer!
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October was a very busy month. And now although we're certainly keeping busy gearing up for B2B Forum next week (you can still join us!), I'm already working on embracing how this time of year calls for us to slow down as the days progressively get shorter until the solstice. We are all worthy of rest.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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How AI Is Reshaping the Modern Marketing Org
Discover how AI is reshaping marketing roles, automating routine work, and inspiring new team models that emphasize adaptability and creativity in an AI-powered world.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! The popular answer is "Yes, but I buy elsewhere." Check out what your peers said:
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SPONSORED ARTICLE
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AEO Optimization Checklists: How to Make Your Press Releases More Visible
AI search tools are reshaping visibility. Learn how Answer Engine Optimization (AEO) helps your press releases get cited, summarized, and surfaced in ChatGPT and Gemini results.
Read more ➔
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SPONSORED REPORT
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Stack Complexity to Marketing Clarity: Get Your 2026 Martech Road Map
Explore the tools and tech your marketing team needs to master, from AI trends to data best practices. Learn how to become an agent of change in an AI-driven world.
Download the report ➔
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INFOGRAPHIC
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How SaaS Solution Preferences Are Evolving
Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they replaced legacy solutions with AI-native tools, according to recent research.
See the infographic ➔
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SPONSORED WEBINAR
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Playbook: Streamlining Creative Workflows From Concept to Final Delivery
Your creative workflows not flowing as well as you'd like? Two leaders from Wrike reveal the processes and automation tools their teams use to produce high-impact creative work. Steal their playbook to keep your own teams in sync and on task.
Reserve your spot ➔
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PODCAST FROM THE ARCHIVES
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How to Humanize Your Brand
Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start thinking about our brand as legendary, and show the power of a well-told founder's story.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
4 Elements of Brand Trust
Buyers look for four signals that a brand is trustworthy: Is the brand Credible? Dependable? Verifiable? Capable? Boosting any one of these—or better yet, all four—increases trust and sales. And there's no better place to do that than social media! Start Building Brand Trust Through Social Media—Zontee Hou shows you how in this workshop that's included with your PRO membership!
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PROFS PICK—SPONSORED
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The Shifts Reshaping Martech: Emerging Trends in an AI-Driven World
Marketers need to know how martech is shifting to become agents of change in an AI-driven world. Snowflake's Modern Marketing Data Stack Report details what you need to know. The report explores the evolution of the martech ecosystem, from the beginning of end-to-end AI, to how data gravity is grounding the modern stack, to the death of the "build vs. buy" dilemma that's leading marketers to define their own architecture, and more. Get the insights you need to understand and act on emerging martech trends. Download your copy now.
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Upcoming Events
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NOV
13
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45 minutes | sponsored by Wrike
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NOV
17-19
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The countdown is on! Join us in Boston for the best B2B marketing conference on the planet.
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DEC
16
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45 minutes | sponsored by Notified
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