MarketingProfs: Influencers and Covid | Measurement best-practices | How (not) to pitch on LinkedIn | B2B tech buyer info sources

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with SEMrush Content Marketing Platform

Wednesday, November 18, 2020

	How to Make the Most of Influencer Marketing During COVID-19
	Four Ways to Make Your Pitch Stand Out on LinkedIn
	Campaign Execution and Measurement Best-Practices MarketingProfs event
	The Information Sources B2B Tech Buyers Most Rely On [Study]
	Marketing Strategy Master Class Launches December 1 MarketingProfs training

How to Make the Most of Influencer Marketing During COVID-19

Attitudes and behaviors have shifted during the COVID pandemic. Now that marketers and the general population, including B2B buyers, are using social media more than ever, it's time to re-examine how working with influencers can help your company.

The State of Content Marketing Report 2020

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SEMrush analyzed 600,000+ tweets, hundreds of thousands of search queries, and 1,200,000+ blog posts, and also surveyed 1,500+ marketers across the globe. Use this study to help you build an informed content strategy for 2021. Download your free copy.

Four Ways to Make Your Pitch Stand Out on LinkedIn

LinkedIn is more popular than ever with businesspeople and sales reps, but you can't just use a copy-and-paste method to pitch to your new connections. There is value in being genuine. Here are four ways to rise above generic LinkedIn messaging.

Campaign Execution and Measurement Best-Practices

MarketingProfs event

The ability to execute flawless marketing campaigns—and then measure their effectiveness—has never been more important. But campaign management and measurement are challenging, especially when teams are working remotely. These 2 sessions will offer best-practices for achieving success.

The Information Sources B2B Tech Buyers Most Rely On [Study]

B2B buyers say they rely on product demos and vendor websites most when evaluating potential technology purchases, according to recent research. Check out the findings of this study.

Marketing Strategy Master Class Launches December 1

MarketingProfs training

Learn how to analyze your market and create a robust and agile marketing strategy with our new master class. We'll have four watch parties with live Q&A this December so you can complete this strategy master class in just four weeks. Register today.

Profs Picks

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Not surprisingly, SEO has been the most efficient content marketing tactic in 2020, the State of Content Marketing 2020 study from SEMrush has found. SEO (61%), and updating and repurposing existing content (45%), are the top tactics for achieving content efficiency metrics, according to the survey of 1500+ marketers. SEO is also the second most discussed topic related to content marketing, according to the study's analysis of Twitter trends. No wonder 44% of employers expect their marketers to be familiar with SEO. Discover the highly useful findings of this study so you can build a winning content strategy for 2021. Download your free copy now.

Upcoming Events

NOV

[Doubleheader Webinar] Campaign Execution & Measurement Best Practices
sponsored by Workfront | 90 minutes

DEC

[Master Class Kickoff Watch Party] Marketing Strategy: Finding a Sustainable, Differential Advantage | 60 minutes

DEC

[Webinar] Keys to Driving Webinar & Digital Event Registration
sponsored by ON24 | 60 minutes

DEC

[Friday Forum] Marketing Planning
sponsored by ZoomInfo | 3 live sessions

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