Today's dose of marketing know-how.
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Together with customer engagement platform
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Today's dose of marketing know-how | Tuesday, November 18, 2025
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👋 Hello, Marketer!
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A little birdy told me a bigger birdy has been spotted in Boston today. B2B Forum attendees, keep an eye out (and maybe pad your pockets with some bird seed).
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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How to Make Content Experimentation an Always-On, Low-Lift Part of Your Workflow
Discover how to streamline content production, scale experiments, automate optimization, and make your reporting actionable by building testing into your entire content creation workflow. Read more.
Read more ➔
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SPONSORED WEBINAR
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10 Email Campaign Ideas That Boost Engagement and Inspire Customer Action
What can you learn from brands nailing their email strategy? Join Acoustic's webinar on November 20 to explore 10 examples that show how smart creative and data-driven ideas turn messages into meaningful results.
Register now ➔
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RESEARCH
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LinkedIn’s Advertising Business Is Surging
LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.
Check out the study findings ➔
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SPONSORED GUIDE
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Practical Use Cases to Optimize CX and Drive Marketing Revenue
AI agents can revolutionize customer experience when seamlessly integrated. Snowflake's Agentic AI for CX guide explores business benefits of agentic AI, outlines best practices and critical considerations for implementation, and provides real-world use cases and success stories.
Download your copy now ➔
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INFOGRAPHIC
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How to Make Your Social Media Strategy Feel Organic
This infographic explores four approaches that marketers can take to connect meaningfully with audiences on social media.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Social Is Growing. Grow With It.
Social media—paid and organic combined—is still one of the fastest-growing lead gen tools in B2B. Are you using it effectively? Gain followers and start a community conversation in just four weeks with Building Brand Trust Through Social Media, the PRO Working Webinar hosted by Zontee Hou. Get started now!
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PROFS PICK—SPONSORED
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10 Real-World Email Success Stories to Energize Your Campaign Strategy
Explore 10 standout email campaigns from leading brands at this free virtual event on November 20 with Acoustic. Join the session to learn from expert analysis and examples tailored to marketing challenges you're facing today. You'll see how marketers in these campaigns drove engagement and conversions by combining creative storytelling and data. And you'll get practical tips on subject lines, personalization, design, and timing to improve your email performance. You'll leave with new ideas to energize your email campaigns. Reserve your spot.
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Upcoming Events
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NOV
18-19
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Join us in Boston for the best B2B marketing conference on the planet.
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DEC
4
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45 minutes | sponsored by Snowflake
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DEC
12
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3 free live sessions | sponsored by ZoomInfo
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DEC
16
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45 minutes | sponsored by Notified
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