All too often, social media content from businesses feels overly polished and promotional.

How can you get past this and create a social media presence that comes across as natural rather than forced?

An infographic (below) from Media Update explores how marketers can make their social media strategies feel organic.

Specifically, it looks at four approaches for connecting meaningfully: using a conversational tone, showcasing behind-the-scenes content, encouraging user-generated content, and responding to messages and comments.