MarketingProfs: Direct mail amid Covid | Brand, demand, and personalization | Marketing planning | Podcast ads

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with your trusted data and email partner:

Wednesday, November 25, 2020

	How Direct Mail Can Cut Through the Pandemic Marketing Clutter (And How to Obtain Those Valuable Home Addresses)
	Marry Brand and Demand to Unleash the Full Power of Personalization in ABM
	Get Ready for 2021: Marketing Planning Friday Forum MarketingProfs event
	Next Week: Kickoff Watch Party for Marketing Strategy Master Class MarketingProfs Master Class
	Are Host-Read Podcast Ads More Effective? [Study]

How Direct Mail Can Cut Through the Pandemic Marketing Clutter (And How to Obtain Those Valuable Home Addresses)

It's time to check your mailbox, not your inbox. The pandemic has upended traditional marketing—and, with it, the usual marketing channels. Here's how to find and use your prospects' home addresses to stick out from the competition with direct mail.

Tech Marketers: Having Trouble Connecting With Your Audience?

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Today's enterprises have serious expectations of their CRM and email data: It needs to be clean, reliable, and usable across the organization. Easier said than done. To help you navigate the everyday data obstacles that plague any CRM, download this practical field guide.

Marry Brand and Demand to Unleash the Full Power of Personalization in ABM

Technology has made account-based marketing more feasible than ever, but you can't get by on tech alone. Here's how to combine the emotional side of brand-building with the personalization of demand gen to create marketing messages that will truly resonate.

Get Ready for 2021: Marketing Planning Friday Forum

MarketingProfs event

For a step-by-step guide on creating marketing plans that are meaningful, flexible, and accountable, join us for our Marketing Planning Friday Forum. You'll get three educational sessions, live Q&A, and resources to help you plan for 2021. Register to attend (it's free!).

Next Week: Kickoff Watch Party for Marketing Strategy Master Class

MarketingProfs Master Class

Join Allen Weiss, USC marketing professor and MarketingProfs founder, on December 1, at 2 PM Eastern, for the kickoff to the Marketing Strategy Master Class. You'll complete the first of seven lessons, and you'll have a chance to ask Allen your best questions. Register today.

Are Host-Read Podcast Ads More Effective? [Study]

Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research. Check out the findings of this study.

Profs Picks

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More effective marketing campaigns, improved sales efficiency, enhanced customer relationships... a lot is riding on companies' CRM and email data. But, on a daily basis, countless issues like duplicates and unstandardized and unverified data confront data managers. This guide from Validity presents data-quality strategies for tackling those issues—and more. To help you navigate the everyday data obstacles that plague any CRM, download this practical data management field guide.

Upcoming Events

DEC

[Master Class Kickoff Watch Party] Marketing Strategy: Finding a Sustainable, Differential Advantage | 60 minutes

DEC

[Webinar] Keys to Driving Webinar & Digital Event Registration
sponsored by ON24 | 60 minutes

DEC

[Webinar] Create Optimal Digital Experiences With Data & Content
sponsored by Jahia | 45 minutes

DEC

[Friday Forum] Marketing Planning
sponsored by ZoomInfo | 3 live sessions

DEC

[Webinar] Data Drives Results, but Only If You Manage It
sponsored by ZoomInfo | 60 minutes

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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